The publishing industry has seen significant upheaval in recent years. Today, it seems that almost anyone can publish a book. Every year, tens of thousands of new novels are released. However, very few authors are ever successful in terms of promoting their books. For many people, marketing books is a significant issue. Hence, you must know these three critical points in modern book marketing.
Like all types of marketing, book marketing strategies change over the years. You have to cope with the new marketing techniques if you want to succeed as an indie author. From traditional marketing to digital marketing, you must be equipped enough to secure a market for your book. You don’t have to worry, though. We, at ReadersMagnet, are here to support you every step of the way.
Author and Book Visibility
Nowadays, the world wide web serves as the key information source for book buyers. Even people who purchase books offline utilize the internet to study books before making a purchase.
With that, not making yourself and your book known online will put your writing and publishing efforts almost a waste of time. With the fast-changing digital world, online marketing is now a must for any industry, especially in self-publishing. Creating an author website and social media accounts is a great place to start.
Book Marketing Approach
As a self-published author, you have to know the market of books to make sure that you can get the best results you’ve always wanted. Online book marketing doesn’t start and stop with having a website and social media platform. You have to learn the best practices to get the benefits of having an online presence as an author.
To do that, you have to attract traffic to your author website through your Facebook, Twitter, Instagram, and even YouTube accounts. And, of course, you must know how to convert that traffic into book sales. All the traffic in the world (including your Amazon and Barnes & Noble profiles) will not matter if it does not convert to sales.
Storytelling Versus Selling
A successful book marketing strategy is like fishing. No one ever jumps into the water, sticks a hook in the fish’s mouth, or tries to get it to bite. Don’t be surprised if your audience swims away when you shout your sales pitch and try to get them to read your really great book hook.
Consider how you feel about advertisements, pop-ups, Twitter blab, and spam. No one likes to be sold, including yourself. That’s a fact. However, internet shoppers adore finding what they want. To do that, you have to provide more relevant content on your website and social networks instead of focusing more on hard selling. Make your storytelling prowess a hook to drive traffic and increase book sales.
ReadersMagnet, a finalist of the BBB Torch Awards for Ethics 2022, is committed to helping you with your author branding and book marketing. That is on top of our reliable self-publishing services. We have a dedicated publishing consultant ready to listen to you. Get in touch with us at 1-800-805-0762 or [email protected] today!