One of the exciting parts, if not the challenging one, of being a self-published author is experiencing selling your book. Aside from doing a book signing at a local library or a small bookshop near you, attending book fairs is one of the strategies to boost your book sales. The problem, however, is that most book events don’t allow selling books. This is where Hong Kong Book Fair comes in.
Yes, you can sell your book at the Hong Kong Book Fair, running from July 19 to 25, 2023. But you have to register for the event. Or you have to find an exhibitor that will represent you or bring you to the event. Partnering with ReadersMagnet, a San Diego-based finalist of the BBB Torch Awards for Ethics 2022, will make the job easy for you. From doing the promotion to selling your book, our self-publishing and marketing experts can handle the tasks for you. If you are joining the book event in Hong Kong alone, with a group, or with us, you can follow the items below for your guidance.
Do Pre-event Marketing
If you are selling your book at the event on your own, you will be the one to announce on your social media platforms and every channel you have about your attendance. With ReadersMagnet, our professional marketers will be the ones to do the press release, social media posting, and other pre-event promotions for you. We can also print more marketing materials, such as posters, flyers, and the like to be distributed at the event.
Prepare Your Elevator Pitch
You want to sell your book at the Hong Kong Book Fair, right? That means you don’t just display your books there without doing anything. You have to entertain people and introduce your book. For about two to three sentences, talk about yourself, your book, and what to expect from your masterpiece.
Arrive Early and Talk It Up
Showing up early will give you a good time to meet people to whom you can introduce yourself. You may give flyers, bookmarks, or even business cards for them to know about your presence at the event. You may even tell them about the copies of your book available at the Hong Kong Convention and Exhibition Centre throughout the event organized by the Hong Kong Trade Development Council (HKTDC).
See the Bigger Picture
Truth be told, attending book fairs is not only about signing, displaying, and selling books. Building a network of book lovers is one of the vital elements of joining book events. While you would want to sell your book at the Hong Kong Book Fair, you also want to broaden your connections, especially in the Eastern world.
Have a Guest Book on Your Table
Aside from talking directly with people, you may prepare a guest book where visitors can write their names and contact information. This will become your reference in case you want to build a long-term relationship or pitch about selling your book if the person could not buy one at the event.
Have a Post-event Wrap Up
You may send a thank you note to the exhibitor that brought you to the event and the fairgoers who bought your book. The guest book can be a helpful reference for you, especially in informing them about your ongoing book sales, future events, and even book projects. It’s also about time to review what worked and what didn’t.
Sell Your Book with ReadersMagnet
You have a big advantage if you sell books at Hong Kong Book Fair with ReadersMagnet. As we continue to rise in the industry of self-publishing and marketing, selling with us at the event will ease your struggle whether you go personally to Hong Kong or not. We have already secured a booth and will surely bring your books with us. We will be the ones to design and organize the books to make them attractive to visitors and potential buyers. Fortunately, instead of just focusing on books published by our company, we are now accepting non-ReadersMagnet books for sale. To learn more about how we can help you in selling your books, don’t hesitate to give us a call at 619-202-8900.
For more information about how to join the event, how many books you can bring, and how to sell your book at the Hong Kong Book Fair, please feel free to contact your Publishing Consultant here at ReadersMagnet. You can reach out to us at [email protected] or 1-800-805-0762. Talk to us today!