The ReadersMagnet Book Confab, an original and innovative marketing strategy for authors, is about to take off in New York at the end of October this year. The company, together with its experienced publishing consultants and marketers, has exhausted everything to prepare for the event and get favorable results for the fairgoers.
The event in Tribeca is an original creation of ReadersMagnet (RM). Tagged as Book Confab, the pop-up event is a brand and marketing initiative that will run for three days, from October 28 to 30, 2022. It is designed to complement The Festival of Storytellers and the upcoming NYLA Conference and Trade Show.
The Preparation
Though a confab is not a common idea, many leaders in different industries have been organizing events similar to it. ReadersMagnet has adopted the idea and recalibrated it to help self-published authors in their branding and marketing efforts. It has been carefully considered to make sure that attendees will benefit from the event.
From researching previous events in Tribeca to reaching out to influencers within the area, RM has done everything it can to make the event successful. Some of the efforts include digital marketing, press release publication, email marketing, and more. Event activities include Scavenger Hunt, Open Mic, and BookTok.
The Attendees
Since this event is crafted for authors, ReadersMagnet made sure that our publishing consultants will reach out to as many indie authors as possible to drive to Tribeca, New York. This is especially important for new and unpopular writers who are just starting to build names in the world of books.
Though it’s for the authors, all types of book enthusiasts will also be coming to the event including publishers, illustrators, academics, marketers, librarians, and more. Since influencers will be coming as well, it is expected that the event could attract investors, entertainment people, nonprofit organizations, and book lovers alike.
The Expectation
Researchers, marketers, and publishing consultants of ReadersMagnet set feasible and achievable expectations for the author. It is made sure that they understand what a pop-up event is, how an Open Mic works, what’s with BookTok, and how sending press releases to media could benefit authors. We’ve also mentioned that it concurrently happens with The Festival of Storytellers, which will start early on October 24 and end on November 6, 2022. It’s also a pre-event preparation for the NYLA 2022 in Saratoga Springs on November 3 and 4.
During the event, authors can do Facebook or TikTok live videos or record one for future social media content. The heads and leaders of ReadersMagnet who’ll be at the event will also help in capturing the moment with the authors and influencers. They will facilitate the book display, book signing, Open Mic, and even the distribution of marketing materials, such as bookmarks, flyers, and more.
To learn more about the Tribeca Book Confab, please don’t hesitate to get in touch with us here at ReadersMagnet. You can go on and dial 1-800-805-0762 on your phone or send a message to info@readersmagnet.com. Contact us today!
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