Influence attracts, and it could escalate to the ones that participate in the events of influential entities. The attendance of authors and publishing companies at the New York Library Association (NYLA) Annual has boosted trust in them. This is the same as how ALA has increased trust in NYLA.

The presence of ReadersMagnet at the NYLA Conference and Trade Show in Saratoga Springs strengthens trust in the company. The reason for this is that NYLA is affiliated with the American Library Association. ReadersMagnet (RM) itself is a finalist of the BBB Torch Awards for Ethics this year. With NYLA and ALA in the background, RM attracts librarians, educators, and intellectuals in the world of books and information. As a result, authors continue to trust in the branding and marketing of the company.

Trust in the Branding

Branding is not only in the name, logo, and color that a company represents. Branding is how people look at a company based on the experience they have with it. The positive experiences that authors encountered in every book fair that ReadersMagnet brought them impacted how they looked at the agency.

Authors trust librarians, library administrators, academics, and decision-makers. If a publishing company, like ReadersMagnet, makes it to the New York Library Association Annual, the agency will surely gain the trust of authors. This trust in the branding will create a domino effect on all the company’s stakeholders and services.

Trust in the Marketing

The marketing efforts of ReadersMagnet are incomparable to other agencies. Sending press releases to media networks alone could boost the exposure of authors. You might want to read that again. Yes, ReadersMagnet is sending newsletters to media platforms for every author who attends an event with the company. This is on top of the digital initiatives of advertising or promoting book displays and book signings.

RM doesn’t stop its work after publishing books. The agency continually looks for opportunities to market the works of self-published authors. Attending events, such as the 2022 NYLA Conference, is one of ReadersMagnet’s initiatives. At every book fair, RM brings hundreds of books to display and invites authors for book signings. The experience of authors at the NYLA Annual boosts trust in how ReadersMagnet markets indie books and shares stories with the world.

The year 2022 makes ReadersMagnet busy publishing new titles and marketing new authors. What lies ahead for 2023 is more exciting, not only for the company but for the independent authors as well.

For more information about the events for 2023, you can contact our publishing consultants here at ReadersMagnet. Feel free to dial 1-800-805-0762 on your phone or send us a message at info@readersmagnet.com. We’re more than glad to hear from you soon!