It’s a no-brainer to think that blogging is easier to do than writing a book. Nonetheless, many authors seem adamant about going online and publishing digital write-ups. The reasons behind this could go from the technical gap among baby boomers to platform management necessities.

Many authors who are baby boomers (the generation born between the 1940s to 1960s) feel detached from digital developments. They think time has separated them from the Millennials born during the rise of technological advancements in the early 90s up to the new millennium. Blogging emanates from the modern world of high technology. You don’t need to be afraid, however. New things could come quickly into your arsenal of knowledge once you start learning or discovering them.

You don’t need to be tech-savvy to blog.

Honestly, blogging requires some technical prowess for successful execution. Nevertheless, the technical side of blogging is not hard to learn and master. You only need to know the terms, such as domain, URL, hosting, HTML, CSS, landing page, CMS, and other terminologies. It is important to note that checking the definitions of the words is far easier than implementing them, especially with the coding aspects (HTML and CSS).

Before you get disappointed, we want to reiterate that you don’t need to be tech-savvy to blog. To recall the word itself, “blog” is a short term for “weblog” or “website log.” In the early birth of blogging, the practice is similar to writing a journal, but instead of doing it in a diary, you “log” it on a website. If others have learned the trading tool, you can do it, too!

You can hire a digital marketing agency to help you.

Aside from the techy concerns, authors also deal with time management, workforce, consistency, writing-on-the-web versus writing-in-a-book, and more. Fortunately, if you can’t handle everything, you can find experienced and reliable agencies providing digital marketing services to address your needs. This doesn’t mean you have to let them do everything for you. It is significant for you to learn at least the terms we’ve discussed above.

If you think blogging disturbs your book project efforts, you can allow a family member, a friend, or a professional to do the task for you. However, if you only need to write a blog post once a week with 600 to 800 words, it seems the job is just bearable for you, especially if you can use it to develop the draft for your novel, short story, or essay.

You can use your blog for marketing your book.

This should be the best reason to blog as an author, especially if you are still starting to establish a name surrounding your book and chosen genre. The process of publishing a book is more complicated and exhausting than the process of publishing a 1,000 to 2,000 words blog post a week. You can use this tool for your author branding and book marketing.

Launching your website about a couple of months before launching your first book could help you gain followers and potential buyers before your literary work becomes available in the market. After publishing your book, you can use your site to write updates about your book signing, book tour, and other incoming projects.

Internet users prefer to go with an author who can be searched online or has a platform where they can get more information about them and their book(s).

If you need further assistance, please don’t hesitate to get in touch with us. We at ReadersMagnet can be your digital marketing partner while we’re taking care of your self-publishing project. Please message us at [email protected] or directly talk to us at 1-800-805-0762 today!