Maximizing social media advertising platforms, like Facebook Ads, is worth investing in. Nonetheless, you can actually gain organic or non-paid followers in different ways, from building a strong brand to seeking press features or author interviews. You can go on and read to learn more.

To increase your social media following as an indie author, you have to invest more in your branding as much as your book marketing. Understandably, you want to sell your books and get a return on your investment right away. However, you have to be patient and sound more authentic on your social platforms by providing relevant content than just asking your audience to buy your books. When you do it right on social networking, an increase in sales will come as a result, together with an increase in followers.

Build a strong brand identity

Gaining online followers takes time. To start it right, you have to build strong author branding instead of just pushing your audience to buy your books. From creating a credible profile and cover photos to maintaining your writing voice, you have to make sure that you have an identity that your followers can recognize. Whether you’re a fiction writer or an essayist, you must have a distinguishable brand online apart from others.

Follow relevant brand profiles

Yes, if you want to increase your social media following, you must be following profiles, pages, or brands as well. Follow a popular author whether inside or outside the scope of your genre. For now, you should already be a follower of J. K. Rowling, Stephen King, Danielle Steel, John Grisham, E. L. James, and more. You should also be following illustrators, designers, marketers, and publishers, especially self-publishing agencies dealing with your author branding and book marketing dilemma.

Actively engage with your audience

If you want to get noticed, you have to notice your followers as well. The world of social media is a give-and-take environment of networking experience. Don’t expect to get followed if you don’t follow people and you disregard your own followers. Active followers will respect you, stay on your page, and even recommend you to others if they feel important aside from getting relevant content from you or buying your book.

Seek out interviews and speaking opportunities

Social media networks are becoming more of a video content world. Facebook live streams, TikTok videos, and YouTube channels are now more popular than ever. To increase your social media following, you have to take advantage of these platforms. To do so, you have to look for opportunities for press features, author interviews, and speaking engagements. Speaking of that, ReadersMagnet offers many options for you to get featured. Don’t hesitate to reach out to us for more information.

Build partnership campaigns with companies and brands

Also known as collaboration, partnership campaigns with brands, companies, and even influencers could incredibly increase your social media following. The idea is simple: You’ll get the attention of the audience coming from the entities you collaborate with. This is the reason why you have to build a strong author brand to get more opportunities and partnerships with big companies.

We, at ReadersMagnet, are committed to helping self-published authors to build author branding and revamp their book marketing strategies. To learn more about how we can be of help to you, please feel free to get in touch with us. Dial 1-800-805-0762 or send a message to We have dedicated publishing consultants waiting to serve you.