With the advent of social media sites, more and more platforms surface to address the needs of online users. Thanks to some creative users, BookTok has arisen to give a welcoming community for readers and authors. It’s a space you can take advantage of for your marketing efforts.

Today, we want to share more about this community that you can capitalize on, especially during the ReadersMagnet Book Confab on October 28-30 in Tribeca, New York.

What is BookTok?

BookTok is not a separate social media site. It is a community within a social network for video content creators: TikTok. BookTok is actually a hashtag with 78.4 billion views as of this writing, September 2022. It is a space where book lovers create reviews, discuss literary subjects, and even make jokes. The video creators are called BookTokers, and some of them are influencers.

From TikTok, the practice of doing book reviews, reading excerpts, and tackling literary matters extends to other platforms, such as Facebook, Instagram, and YouTube. Thus, from a specific community, BookTok now generally connotes the idea of Book Talk or talking about books.

Why is BookTok important?

Generally, being on social media itself is significant for building author credibility, boosting your brand, and marketing your book. Specifically, BookTok is a more welcoming place where you can do your author branding and book marketing. Since it’s a hashtag for book enthusiasts, it is expected that the people who are visiting the space are people with a high interest in books.

Significant book sales have been reported as a result of creating videos for BookTok. Think about how many individuals you could reach with a hashtag that has reached 78 billion views now. Top influencers might have a hand when it comes to popularity, but it’s possible for you to reach a bigger audience than not being in the community of bookworms at all. 

What genres are trending on BookTok?

Book lovers are not the same when it comes to choosing a genre. However, popular BookTokers are usually focusing on young adult fiction, fantasy, and romance. This might be due to the younger users of TikTok, which are often between 13 to 30. They are from the generation of Millennials and GenZs.

Nonetheless, anyone (at any age or genre) is welcome to share or discuss a book of her or his interest. After all, both fiction and nonfiction have a ready audience who is waiting to watch for you.

This October, ReadersMagnet will be at 72 Warren Street, Tribeca, New York for a Book Confab. We’re inviting influencers, authors, and fairgoers to join us for exciting activities including BookTok. Videos will be documented and posted on our social media platforms.

To learn more about how to take advantage of this event, don’t hesitate to get in touch with us. Send us a message at info@readersmagnet.com or dial 1-800-805-0762 on your phone now!