As of December 2022, more than 1,800 people in Downtown San Diego were homeless, according to the Downtown San Diego Partnership. With that, Drew Moser, the Executive Director at Lucky Duck Foundation, asserted, “The state of homelessness in the city of San Diego is moving in the wrong direction quickly, and it’s heartbreaking.” Hence, ReadersMagnet partnered with UPLIFT to help enhance the quality of life of communities in San Diego, California.

UPLIFT San Diego joined hands with ReadersMagnet to address the needs of homeless people and low-income students. Established in 1987, the organization provides accessible services, such as innovative housing, tutoring, and mentoring. On the other hand, ReadersMagnet, a finalist of the BBB Torch Awards for Ethics 2022 in San Diego, wants to share the blessings coming from its self-publishing and marketing offers. Together, the two partnering organizations will work hand in hand to help the homeless members of the community and students with inadequate income.

Introducing UPLIFT San Diego

The Urban People Living in Faith and Trust, commonly called UPLIFT, was founded by Rev. Burt Smith of the First Presbyterian Church in San Diego. After serving as a pastor for almost three decades, Rev. Smith launched UPLIFT in 1987, calling it “the most exciting, most challenging, and most exhausting ministry of my life!”

The organization is committed to “improving community equity with free services to San Diego’s most vulnerable, helping house our homeless neighbors and academically advance low-income students, lifting all to their highest potential.” Learn more about them here.

Improving Lives with UPLIFT San Diego

As a nonprofit organization, UPLIFT focuses on helping individuals struggling with homelessness through innovative housing programs. For instance, they help facilitate housing placement and stability. JeXsi is one of the recipients of this initiative. The first-generation Jamaican American and Air Force veteran has been able to rise from homelessness to becoming UPLIFT’s Lived Experience Advisor.

Students lacking financial support can also enjoy UPLIFT’s free tutoring and mentoring services through the Kids of Heart and Swimming Upstream. Zonia, a below-average student, has accelerated to Pre-Law, minoring in Psychology, after attending Kids of Heart since her third grade.

Getting Involved with UPLIFT San Diego

Aside from accepting donations and volunteers, UPLIFT San Diego offers merchandise, like hoodies, shirts, sweatshirts, and mugs. The proceeds are being used to finance programs, such as the Triple Cross and the Home Team. You can check out the Bonfire online store to see their available items.

UPLIFT partners with profit and not-for-profit organizations to mobilize many of their programs. They are also welcoming sponsors to shoulder events and services. Some of their partners and sponsors include Bank of America, 7-Eleven, Volunteer Match, Lucky Duck Foundation, and ReadersMagnet.

ReadersMagnet is more than honored to be part of improving the quality of life of the most vulnerable in San Diego. To learn more about UPLIFT, you can visit their website here. For more information about ReadersMagnet, you can contact us at 1-800-805-0762 or Feel free to get in touch with us today!


  1. Homelessness Crisis in San Diego Worsening According to Annual Count
  2. Downtown San Diego Homeless Population Reaches Another Record High
  3. The UPLIFT Vision