There are lots of book marketing services to choose from but we think these 5 marketing services are must-haves for every self-published author.
Self-published authors need services to boost their marketing capabilities and to reach the broadest number of target audiences online. While self-publishing companies and service providers offer a variety of book marketing services, we think that these five marketing services are not only essential in reaching more customers but they also work together to increase online visibility for your brand and help establish your online reputation as an author. Below are the top 5 marketing services for every self-published author.
There is an ongoing debate about the very purpose of book trailers. For many, book trailers remove the element of imagination and lessens the excitement of reading. Book trailers usually last for a minute or two, giving away visual images related to the book. However, we cannot take away the fact that a book trailer, like a movie trailer, increases interest and bring attention to the book and its author. The video can be shared and syndicated to various platforms making it an effective marketing material still. Book trailers offer a more convenient way of reviewing a book, instead of readers going to book stores and reading the back covers of books that seem to interest them.
Perhaps the greatest marketing material is a good word from a customer. For authors, especially self-published ones, there is nothing more rewarding than a positive review of your book. Book reviews boost an author’s credibility and authority. If people think your books are worth reading, expect other readers to check on your work. There are three kinds of book reviews:
- Trade Reviews
- Expert Reviews
- Readers Reviews
Book Exhibition or book fair remains one of the oldest and the most effective way to promote your book to the reading public. Book fairs, along with book signings help authors expose their work to the market. For small authors, exposure is crucial in order to stay in the game. National and international book fairs help authors display their books to the general public. Book fairs also serve as a venue to meet publishers, book retailers, literary agents, and future partners. Plus, attending prestigious book events always look good on your portfolio.
Below shows all the national and international book fairs that ReadersMagnet has attended since 2017:
This year, ReadersMagnet made another breakthrough by joining the biggest book fair in the United States- the Los Angeles Times Festival of Books held last April.
Digital marketing is a combination of sweeping and thorough campaign strategies. A live author radio interview is perhaps the most effective way to conduct a sweeping book promotional campaign. A 15-minute interview live across the major cities in the United States allows you to reach thousands. The live radio interview is designed to give authors the opportunity to talk more about their book and to answer relevant questions before thousands of listeners. With the modern radio format, these radio interviews can also be syndicated on social media and other digital platforms, making it one of the most effective marketing materials.
ReadersMagnet believes that in order for the radio interview to be successful, authors should be given the opportunity to partner with the best, reputable, and credible radio program and personalities. Thus, ReadersMagnet’s radio interview service is in partnership with two of the most excellent radio program.
This Week in America with Ric Bratton has been a partner of ReadersMagnet since 2018. Ric Bratton is one of the most veteran voices in the American airwaves. His career as a TV and radio personality spans more than 30 years and he has worked with the who’s who in the industry- Larry King, Jay Leno, Chris Matthews, and many others. His radio program is on over 100 stations and is continuously growing.
This year, ReadersMagnet also began another partnership with an award-winning radio host and a published author as well- Kate Delaney. Delaney’s America Tonight Radio airs Monday through Friday. The segment Author’s Corner features a one-on-one fifteen-minute interview with guest authors.
Aside from syndicating these radio interviews via YouTube and social media, ReadersMagnet also writes review articles about these radio interviews, making sure that our authors get the maximum out of each radio interview experience.
Web Traffic Optimization
The last, but certainly one of the most crucial marketing services, is Web Traffic Optimization (WTO).
In our past articles, we discussed how the WTO program provides authors the opportunity to increase traffic to their website. By making the author website SEO-ready and providing the necessary elements, you are giving your site visitors quality user experience (UX). These are essential in increasing online visibility and in building your reputation online. So, what exactly differentiates our WTO from other SEO services and why is it a must for every author with a website?
- Keyword Research
Keyword research is the first step in search engine optimization (SEO). Keyword research means identifying and determining strategic words or phrases to target on your website. Effective keyword research depends on understanding your target audience and answering these 3 basic questions:
- What are the words the people use to search for my book?
- How many people are using that word or phrase when searching for my book?
- What are the reasons people are searching for my book using those words or phrases?
Keyword research involves mainly knowing your target audiences and their preferences as well as their intent.
- Website Audit
A website audit is a full and detailed analysis of all the factors related to your website’s search visibility. It aims to give you a better and deeper understanding of your site’s performance, such as traffic, sales, and conversions. It allows you to improve on areas where you are weak and to make all the necessary adjustments to further optimize your website. A website audit is not limited to SEO, it involves design and user experience (UX) as well as a lead generation process.
- On-Page Optimization/Off-Page Optimization
ReadersMagnet’s team of SEO experts ensures that after a careful site audit and evaluation, On-Page and On-Page Optimization will follow. We also provide our clients with sound advice and recommendations vital for his or her SEO campaign.
- Google Tools Integration
The Web Traffic Optimization program aims to equip our clients with all the necessary tools to stay in the game of digital book marketing. That is why the WTO team ensures the integration of Google Analytics and Google Tag Manager into our author’s website.
- Social Media Promotion
The WTO program features social media advertising that is tailored fit to meet the SEO needs of the author’s website. Syndication of content materials and promotion of respective pages is the main feature of our WTO’s social media promotion.
- Content Publication
ReadersMagnet maintains 3 microsites and a host of private blog networks (PBNs) to make sure that our articles and our client authors’ materials will find their way into target audiences and that these contents will link to the client’s own author websites.
- Performance Reporting
ReadersMagnet is committed to making sure that our author-clients are up to date with every development related to the web traffic optimization campaign. Hence, our Author Relations Officer provides a weekly report and an executive report for each month.
Other Marketing Services
Online Brand Publicity
Social Media advertising
Press Release Campaign
While each of these marketing services plays an integral part in the overall book marketing campaign, we consider the top 5 choices as crucial. Nonetheless, we invite you to read more about ReadersMagnet and the marketing services we provide. Contact us today!