Top 5 Book Marketing Services for Self-Published Authors

Book marketing services come in different packages, deals, and options. However, there are five book marketing services or tools that work best for self-published authors. This article discusses these important book marketing services in detail.

Self-published authors need services to boost their marketing capabilities and reach the broadest possible target audiences online. While other self-publishing companies and service providers offer a variety of book marketing services, ReadersMagnet believes in the capabilities of these five essential marketing services.

These five marketing services are not only essential in reaching more customers, but they also work together to increase online visibility for your brand and help establish your online reputation as an author.

Book Trailers

There is an ongoing debate about the very purpose of book trailers. For many, book trailers remove the element of imagination and lessen the excitement of reading. Others say it helps build suspense and creativity.

Book trailers usually last a minute or two, providing viewers with visual cues about the book. However, people cannot deny that a book trailer, like a movie trailer, increases interest and brings attention to the book and its author.

Moreover, the video can still be shared and syndicated across various platforms, making it effective marketing material. Book trailers offer a more convenient way to review a book, instead of readers going to bookstores and reading the back covers of novels that seem interesting to them.

Book Reviews

Perhaps the greatest marketing material is customers’ praise and good words. For authors, especially self-published ones, there is nothing more rewarding than a positive review about their book.

In many cases, book reviews boost an author’s credibility and authority, especially if it’s a positive one. If people think the author’s books are worth reading, it is expected that other readers will also browse or read the book(s). There are three kinds of book reviews:

• Trade Reviews
• Expert Reviews
• Readers Reviews

Book Exhibition

A book exhibition or book fair remains one of the oldest and most effective ways to promote a book to the reading public or wider audience.

Book fairs, along with book signing events, help authors expose their work to the market. For small authors, exposure is crucial to becoming part of the industry—to be known by the public. National and international book fairs help authors display their books to the community.

Additionally, book fairs also serve as a venue to meet other publishers, book retailers, literary agents, and future partners. Plus, attending prestigious book events always looks good on an author’s portfolio.

As an example, here are book fairs that ReadersMagnet has attended since 2017:

This year, ReadersMagnet made another breakthrough by joining the biggest book fair in the United States- the Los Angeles Times Festival of Books held last April.

Radio Interview

Digital marketing is a combination of sweeping and thorough campaign strategies. And so, a live author radio interview is an effective way to conduct a book promotional campaign.

For example, a 15-minute interview that’s being broadcast live across major cities in the United States allows authors to reach thousands. This live radio interview is designed to give authors the opportunity to talk and answer relevant questions about their books, writing process, and inspirations.

With the modern radio format, these interviews can also be repurposed for posting on social media and other digital platforms, making them effective marketing materials.

Furthermore, ReadersMagnet believes that in order for the radio interview to be successful, authors should be given the opportunity to partner with the best, reputable, and credible radio programs and personalities. Thus, ReadersMagnet’s radio interview service is in partnership with two of the most excellent radio programs.

This Week in America with Ric Bratton has been partners with ReadersMagnet since 2018. Ric Bratton is one of the veteran voices in the American airwaves. His career as a TV and radio personality spans more than 30 years, during which he has worked with big names such as Larry King, Jay Leno, Chris Matthews, and many others. His radio program airs on over 100 stations and continues to grow.

This year, ReadersMagnet also began another partnership with an award-winning radio host and published author—Kate Delaney. Delaney’s America Tonight Radio airs Monday through Friday. The segment Author’s Corner features a one-on-one fifteen-minute interview with guest authors.

Aside from using these radio interviews via YouTube and social media, ReadersMagnet also writes review articles about these radio interviews, making sure that authors get the maximum out of each radio interview experience.

Web Traffic Optimization

The last, but certainly one of the most important marketing services, is Web Traffic Optimization (WTO).

In past articles, it was discussed how the WTO program provides authors the opportunity to increase traffic to their website. By making the author’s website SEO-ready and providing the necessary elements, the visitors (potential buyers of the book) will find the user experience efficient and friendly. To increase online visibility and enhance the author’s reputation, it’s vital to build their website and skillsets.

So, what exactly differentiates ReaderMagnet’s WTO from other SEO services and why is it a must for every author with a website?

Keyword Research

Keyword research is the first step in search engine optimization (SEO). What is this concept? Keyword research means identifying and determining strategic words or phrases to target on your website. Effective keyword research depends on understanding your target audience. And so, it answers these three basic questions:

1. What are the words the people use to search for my book?
2. How many people are using that word or phrase when searching for my book?
3. What are the reasons people are searching for my book using those words or phrases?

So, keyword research involves mainly knowing your target audiences, their preferences, and their intent.

Website Audit

A website audit is a comprehensive analysis of all factors affecting your website’s search visibility. It aims to give you a deeper understanding of your site’s performance, including traffic, sales, and conversions.

Moreover, it allows you to improve in areas where you are underperforming and make the necessary adjustments to further optimize your website. A website audit is not limited to SEO; it also involves design and user experience (UX), as well as the lead generation process.

On-Page Optimization/Off-Page Optimization

ReadersMagnet’s team of SEO experts ensures that after a careful site audit and evaluation, On-Page and Off-Page Optimization will follow. The team also provides authors with sound advice and recommendations vital for their SEO
campaign.

These recommendations ensure that your website will be recognized by Google and rank on the first few pages for the keywords and articles.

Google Tools Integration

The Web Traffic Optimization (WTO) program aims to equip our clients with all the necessary tools to stay in the game of digital book marketing. That is why the WTO team ensures the integration of Google Analytics and Google Tag Manager into our author’s website.

Social Media Promotion

The WTO program features social media advertising that is tailored fit to meet the SEO needs of the author’s website. The collaboration of content materials and the promotion of respective pages are the main features of our WTO’s social media promotion.

Content Publication

ReadersMagnet maintains two microsites and a host of private blog networks (PBNs) to ensure that the articles promoting authors’ books reach their target audiences. At the same time, these articles can be added to the authors’ website if they want to.

• Performance Reporting

ReadersMagnet is committed to ensuring that author/clients are up to date on every development related to the web traffic optimization campaign. Hence, the company’s Author Relations Officer (ARO) provides a weekly report and a monthly executive report, depending on the needs and urgency.

Other Marketing
Services

Print Advertising

Print Marketing

Online Brand Publicity

Blogging Services

Social Media
advertising

Press Release Campaign

Dynamic Website

While each of these marketing services plays an integral part in the overall book marketing campaign, ReadersMagnet considers the top 5 choices as crucial. Nonetheless, you are invited to read more about ReadersMagnet and the marketing services it provides. Contact us today!