The Web Traffic Optimization program has been helping published authors optimize their online marketing game. Let’s take a close look at ReadersMagnet’s latest book marketing service. Self-published authors, especially those new in the marketing game, have to struggle with effectively promoting their websites. And not all authors have one. In today’s digital marketing age, no author should be without his or her own author’s website. For those who already have their author website, the need to stay in the game becomes the primary concern. This involves mainly with increasing web traffic for authors. Luckily, SEO services are available. ReadersMagnet, however, believes in a more comprehensive approach. Thus, our very own Web Traffic optimization program.
The Web Traffic Optimization Program
- Keyword Research
Keyword research is the first step in search engine optimization (SEO). Keyword research means identifying and determining strategic words or phrases to target on your website. Effective keyword research depends on understanding your target audience and answering these 3 basic questions:
- What are the words that people use to search for my book?
- How many people are using that word or phrase when searching for my book?
- What are the reasons people are searching for my book using those words or phrases?
Keyword research involves mainly knowing your target audiences and their preferences as well as their intent.
While this step may seem easy, most people bypass this process or worst take them for granted. Remember that determining the correct keywords can make or break your SEO campaign. For us at ReadersMagnet, we give focus and effort in our keyword research process with only the latest tools and discussing these keywords/phrases with our client-authors ensuring that each branded keyword is relevant to the product and the brand.
- Website Audit
A website audit is a full and detailed analysis of all the factors related to your website’s search visibility. It aims to give you a better and deeper understanding of your site’s performance, such as traffic, sales, and conversions. It allows you to improve on areas where you are weak and to make all the necessary adjustments to further optimize your website. A website audit is not limited to SEO, it involves design and user experience (UX) as well as a lead generation process.
ReadersMagnet uses its own Web Traffic Optimization checklist in conducting a website audit for its client-authors.
- On-Page Optimization/Off-Page Optimization
According to searchmetrics.com, on-page optimization or on-page SEO refers to
“All measures that can be taken directly within the website in order to improve its position in the search rankings. Examples of this include measures to optimize the content or improve the meta description and title tags. Conversely, off-page SEO refers to links and other signals.”
While Off-Page Optimization is
“All the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible.”
Google Tools Integration
One of the main takeaways of our Web Traffic Optimization program is that we equip our clients with all the necessary tools to stay in the game of digital marketing. Literally. ReadersMagnet does not limit the service to the integration of Google Analytics and Google Tag Manager into our author’s website, other necessary tools and plugins are added. This is to assist our client-authors in making sound strategies in the future with regards the web traffic optimization and general SEO efforts.
Social Media Promotion
Since 2017, ReadersMagnet has been providing top of the line Social Media services to authors. The WTO program features social media advertising that is tailored fit to meet the SEO needs of the author’s website. Syndication of content materials and promotion of respective pages are just some of the features of the social media promotion under the ReadersMagnet’s web traffic optimization program.
- Content Publication
‘Content is king’ and ReadersMagnet adheres to this ultimate SEO maxim. That is why our WTO program puts a premium on relevant and fresh content. ReadersMagnet maintains 3 microsites and a host of private blog networks (PBNs) to make sure that our articles and our client authors’ materials will find their way into target audiences and that these contents will link to the client’s own author websites.
- Performance Reporting
ReadersMagnet is committed to making sure that our author-clients are up to date with every development related to the web traffic optimization campaign. Performance reporting ensures that every material syndication, changes in algorithm and SEO results are recorded and reported to clients. Reports are divided into:
- Weekly Report
- Executive Summary (monthly full report)
To learn more about our Web Traffic Optimization program, talk to our publishing consultants today!