ReadersMagnet’s participation in the recently held Tucson Festival of Books was a complete success and will go down as one of the remarkable highlights of this year.
Last weekend, ReadersMagnet added another milestone to its already long list of achievements by successfully capping off the recently concluded Tucson Festival of Books 2022 held at the University of Arizona Mall. The event held last March 12 and 13 signaled the return of the physical book fair after two years of hiatus due to the Covid-19 pandemic. The organizers canceled the Tucson Festival of Books in 2020 because of the pandemic. In 2021, the Tucson Festival of Books decided to go virtual. The year 2022 saw a massive vaccination rollout and the easing of security protocols in many parts of the world. This became an opportune time for many book fair organizers to finally return to the physical format.
As one of the exhibitors in this year’s Tucson Festival of Books, ReadersMagnet once again represented their authors to a broader audience and elevated their status in the publishing industry.
The Tucson Festival of Books is the third-largest book event in the United States. Every year, it attracts over 130 000 visitors. This year, more than 300 authors flew in for the event. Over 200 exhibitors, including ReadersMagnet, set up tents and pavilions for book displays and book signing events. The event also featured 30 venues presenting various interactive events and other events throughout the weekend.
According to Melanie Morgan, Executive Director of the Tucson Festival of Books, returning to the physical format is a blessing despite the challenges of organizing the event.
For its part, ReadersMagnet Self-Publishing has long anticipated the return of physical book fairs and went well-prepared, from preparing giveaways, event props, scheduling of activities, up to setting the pavilion. Its energetic staff did an excellent staff of assisting every author before and during the actual book fair. Participating in this year’s Tucson Festival of Books certainly helped the team warm-up for the upcoming physical book fairs already in its calendar, including the Los Angeles Times Festival of Books.
Both young and old, Booklovers flocked to the ReadersMagnet pavilion during the two-day book display and book signing event. They were eager to meet their favorites authors and check out the latest books available.
With over 120 books on display and a tight book signing schedule, ReadersMagnet’s pavilion and its staff were kept busy. Many authors who have worked with ReadersMagnet in the past graced the occasion and gamely interacted with fans.
Some authors who showed up at the University of Arizona mall grounds and in the pavilion included renowned wildlife photographer and author Nicki Geigert, Judith Martin Alford, and Kenny Harmon. Authors Russell Marlett, Bernie McAuley, Charles Sampson Ph.D., David A. mell, Jack Shawn, Mary T. Kincaid, Renee Servello, Russell Dee Hamblin, and Richard Halvey completed the line-up for the Book Signing Event during the two days.
But all the hardships and many weeks’ worth of preparation were worth it as for the first time in two years, ReadersMagnet is finally back attending physical book fairs and with no less than the prestigious Tucson Festival of Books. ReadersMagnet vows to continue representing new and self-published authors to a wider audience via these national and international book fairs as we move forward to the new normal.
The next stop is the Los Angeles Festival of Books, happening this April 23 to 24 at the University of California. Like the Tucson Festival of Books, this is the first time in two years that LATFOB will be holding a physical book fair, and ReadersMagnet will work hard to replicate the success that we achieved in Tucson last weekend.