Digital marketing allows you to promote your books online, the biggest market venue for any product. It is also an opportunity to build your online reputation as a serious writer.

Self-publishing companies offer various marketing services. These service packages help authors reach their target audience. Each marketing service has its own unique feature and market reach.

There are many online platforms to promote your brand but ReadersMagnet believes that the most effective digital marketing strategy should be a combination of the following:

  • Online Brand Publicity
  • Dynamic Website
  • SEO through Blogging
  • Social Media Advertising
  • Book Trailer

According to Fauzia Burke,

“Once you build your brand, no one can take it away from you. Your digital brand is a conversation about your book that builds your community one relationship at a time. When should you begin to market your book? As soon as you have an idea for your book, that’s when you should start marketing.”

ReadersMagnet Review: Comprehensive Marketing Services, Anyone?
A Birthday To Die For by Frank Atchley

Never forget that marketing materials are necessary to promote a brand or a service no matter what industry you belong. They are marketing’s bare necessities.

Sure, there might be new and advanced marketing platforms but there are also simple marketing tools that one cannot abandon. Press release and print ads might sound boring and outdated but they remain one of the most effective options for promoting products, if creatively put to use.

For ReadersMagnet, a comprehensive marketing kit includes business cards, bookmarks, postcards, posters, and digital sell sheets. These materials can also serve as giveaways and freebies during book events.

These three services are crucial in reaching target market outside your online scope.

Eventually every literary work must undergo its own Litmus test.

Book reviews and live author interviews allow you to market your brand further. These are also excellent opportunities to know what other people think of your book. 

Through a book review service you will know what your book’s strong points are and what areas you can still improve.

Live book radio interviews on the other hand, gives you the chance to answer some of the questions about your book. Here, you will come to know your readers’ initial thoughts about your book. Thus, giving you a glimpse of the public’s reception of your book.

ReadersMagnet Review: Comprehensive Marketing Services, Anyone?
A video compilation of live radio interviews by Ric Bratton of This Week in America

Sharing Your Story with the World!

Attending Book Fairs is essential for every author. It is a great opportunity to introduce your book to the publishing community. If you wish to establish your reputation as a serious author, then book fairs and book signing events should be in your list of things-to-do.

Because ReadersMagnet commits itself to sharing their authors’ stories with the world, attending national and international book fairs as exhibitors is one of the premium services they offer.

For three years now, ReadersMagnet, in cooperation with the Combined Book Exhibit (CBE) has been displaying its authors and their books via various national and international book fairs. The New York Rights Fair, Frankfurt International Book Fair, Sharjah International Book Fair, Guadalajara International Book Fair, and the Beijing International Book Fair are some of the notable book events in ReadersMagnet’s calendar.

ReadersMagnet Review: Comprehensive Marketing Services, Anyone?
ReadersMagnet booth during last year’s Frankfurt International Book Fair.

ReadersMagnet recently made waves in the international scene following its successes in the 2018 Miami Book fair International and the recently held Los Angeles Times Festival of Books last April.

There is a tool for every task and a task for every tool but a comprehensive dynamic marketing campaign does the job every time.

Each of these marketing service packages has a unique feature and purpose. But together they form a comprehensive marketing strategy. For a comprehensive book marketing campaign, contact ReadersMagnet at their office number: (619) 354 2643 Toll Free Number: (800) 805 0762 Fax Number: (661) 338 1442 or email them at info@readersmagnet.com for more details.

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