Last January 3, 1996, Bill Gates said that “Content is King” and it is through content that much of the real money will be made on the internet. Once again, Bill Gates was right and it still holds true to this day! To gain the attention of your target readers, you need to produce relevant contents that will interest them about you and your book, after all it should be that “what sets you apart from the rest?” Producing an enormous content with important details will be your venerable approach towards your online marketing success. It is through your quality write ups that you can communicate with the whole industry and keep your readers informed with your updates, thus, making them more inclined to check on your works. You must be flexible in writing your contents, don’t focus on the conventional sales writing, but empathize with your readers and let them know how you can fulfill their reading desires. Content is creativity, and you need to wake up the innate artist within you to get your book where it should be. After all, when a book is what they will buy, then content is what they need to read.
For you to get your search engine visibility, you need to enter the mind of your prospect readers. From the time that you formulate your keywords to the moment you execute your online approach, you should be mindful of how your readers will search things. Your keywords should represent the genre of your book and your marketing strategy should allow you to reach out to a massive number of audience. Google is the most used search engine and with this, you should follow the rules of Google in ranking pages. Once you started your marketing strategy, you can track how your website is doing by using Analytics and Heatmaps.
Online solutions have always been available, all you need to do is to grab it and use it to your advantage. Branding books is not that easy, but nobody said it’s impossible, so start making your plans and start looking for the right OBP that can help you achieve the online presence that you’ve always targeted. Stop dreaming about it, start taking actions to turn it into reality!