ReadersMagnet is bound for Germany.
The self-publishing and marketing company is set to return to the Frankfurter Buchmesse stage from October 16 to 20 with weightier lessons and advocacies to share. As one of the biggest international trade fairs for books, the Frankfurt book fair opens its gates to authors and exhibitors all over the world to showcase the beauty of global literary trends, and ReadersMagnet is honored to have been annually contributing to such a significant cause.
Why the Frankfurt Book Fair?
Given that the company primarily works with US authors, the question of relevance would be explored. Should they consider flying to Germany to promote their books, or would that be unnecessary?
Authors promote where their audience is. It’s logical enough to assume that authors writing for an English audience and in the language would promote within countries speaking such as they’re likely to gather more interested readers within the boundaries.
Focusing on these areas poses a greater outcome, outweighing risks, and overall costs.
So, why should they fly out to a country where English isn’t the first language? What’s in it for authors if they were to join the Frankfurt International Book Fair (FIBF)?
Among the most evident reasons to consider this stage is its structure. The Frankfurt Book Fair is an internationally accredited literary event. Hence, authors and exhibitors from different countries are in pursuit of a slot. Although it’s set in Germany, where English isn’t a primary language and English books aren’t really greatly considered unless readers are fluent, the FIBF 2024 is a hub for global literary trends, given that it has welcomed any books written in any language and genre.
How Is It a Hub for Global Literary Trends?
As one of the biggest book fairs not only in Germany but in the whole world, the Frankfurt Book Fair is the ideal place for emerging authors to break into the publishing world.
For authors, size is to be significantly considered when it comes to book fairs. The bigger it is, the more likely they are to find a crowd that’s interested in their materials. However, there seems to be a caveat: local book fairs are likely to be attended by locally renowned authors. Hence, fairgoers are funneled toward these individuals, leaving little to no room for new authors to expand their audience.
On the other hand, international book fairs like the FIBF 2024 seem relatively friendlier for budding authors. Although a larger number of popular authors are expected to show up, fairgoers are still more likely to explore the event for everything it offers.
From Fairgoers’ Perspectives
For this reason, such events are perceived to shape global literary trends. Given their range, authors, new and established, are more likely to visit these events. Hence, such trades become a comprehensive literary outlook and experience for fairgoers. They’re shown what the universal literary situation currently is, an all-inclusive look across cultures and practices that define the literary stage.
International book fairs unite the world by allowing readers to explore books from different countries and written from various perspectives.
From Authors’ Perspectives
These book fairs allow authors to meet and temporarily associate with like-minded individuals and network with them. This opens authors to fresh and new opportunities by connecting them with literary agents or giving them the opportunity to collaborate with authors from all over the world.
In the previous events that ReadersMagnet has joined, the team has seen authors almost instantly click and agree to work on projects with each other. This is a particularly impressive way to expand as an author and for literature in general, and it is made possible by international book fairs. Such opportunities increase diversity in literature, directing it towards inclusivity.
Through these events, readers are presented with an equally wider range of experiences, identities, and cultures. This leads to an explosion of not only more diversified genres and storylines but also new voices and perspectives across different cultures. This results in a richer literary landscape, shaping global literary trends towards a more comprehensive picture.
Fly to the Frankfurt Book Fair with ReadersMagnet!
Without a doubt, international book fairs like Frankfurter open a bigger literary world for authors. Participating in these offers more than the refreshing experience of being somewhere new. It’s also the perfect exposure for budding authors aiming for more traction and network.
ReadersMagnet helps make this a reality.
Going with the company as your exhibitor gives you more activities than what’s commonly set for book events. ReadersMagnet authors not only get to display their books for fairgoers to get a preview of and possibly purchase. They’re also given the chance to sit down and interact with interested readers through a book signing endeavor. This ups their chances of not only bagging more readers but also catching the eye of possible investors or more publishing and marketing deals.
The company offers authors more than enough services to cater to those who can and cannot physically attend the German event. In addition to these paid projects, the team also offers a free promotion for those who are unable to commit to any just yet. Through a Facebook contest, authors are given free shoutouts to promote their books online during their book fairs’ live sessions.
Interested in working with the team? Reach them out at 1-800-805-0762 or through [email protected]. Interested viewers can also join us once we go live through Facebook!
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