To sell your book, a book teaser is a valuable publicity resource. A book trailer is a brief promotional video derived from the term“film trailer”, circulated through various programs to aid in boosting your web exposure to attract a broader audience. Aside from the conventional book description or review, it also offers fans a new opportunity to be introduced to your product and promotional campaign. Although a brilliant book teaser can be an effective complement to the book promotion plan, it could do far more damage than good to a badly built, amateurish book teaser.
However, the reality that many book previews seem to be poorly executed may have a great deal to do with this. It’s not enough because they’re not successfully implementing their advertising strategy – however, some do. Book teasers are rarely properly-made, so they inevitably come off as boring, cheap-looking, or unprofessional productions. Here are 10 tips for tastefully curating and executing a well-made book trailer for your upcoming book.
- Define your target market As with all marketing endeavors, one must know their target market before communicating to them. Figure out what books they read, what catches their attention, and what resonates well with them, then tailor your message to fit that.
2. Highlight your book’s main selling point
Save the suspense for the chapters of your novel; launch the teaser with something that instantly captures the viewer’s attention and captivates them – you do not need something beyond your novel. Maybe take some time reflecting on what basic qualities you want the audience to discover in your novel and emphasize it in the teaser from the get-go.
You don’t really need to include a review or short description of the material, either. Instead, you want to encourage the public to participate in something special.
3. Don’t make it too long in terms of duration
Nowadays, peoples’ attention spans online are extremely short. Try to make sure you relay your message and instill curiosity in the shortest possible timeframe that you can, but try not to make it too brief either. Remember, being concise is key.
4. Keep your hands steady
If you’re going to be filming with a camera (and don’t have a tripod), this one should be obvious – either improvise or keep your hands as steady as possible. Avoid coffee or nicotine before filming to avoid shaky hands.
5. Simplicity over complexity
In any communicative design endeavor, overstimulating the viewer with a barrage of complex visuals and audio could be off-putting and take away from the message being relayed to the audience – sometimes a simple yet creative approach is all you need to draw in their attention.
6. Good quality audio, music, and narration
Music could be the element that brings everything together and helps to set the mood for your book teaser. Besides, narration can be used in your video. Not just what is written, but how it’s said is the secret to an efficient monologue. The voice could be dim, calming, or lively – choose the correct tone for your story.
7. Appropriate imagery
The benefits of using imagery to further advertise and market your product are that the mood of the story could be conveyed using descriptive and immersive imagery. Relying on high-quality, professional images, graphics, and videos is one method of ensuring you curate the proper tone – it takes a knack for design and awareness of the latest trends and technology to know how to combine these components, so try employing an expert.
8. Storyboard and good script-writing
Successful book previews are, in essence, independent storylines that never threaten to undermine the book or outshine it. With that being said, it is important to use efficient storytelling to convey the concept that directly drives your design, even if you don’t discuss the work in depth.
9. Have a call-to-actionDon’t forget the value of a call to action when producing a successful book teaser. At the culmination of the book teaser, the call to action should emerge momentarily and lead the audience to the next phase. In most situations, you expect your product to be purchased by the audience. Have a short closing screen message indicating where to order the product, whether it be a link to your book’s online publisher or your website. 10. Distribution
Distribution, which is essential to the exposure of the advertisement, is the last feature of an efficient book teaser. Post it to the main online streaming portals such as YouTube and Vimeo. Next, to maximize the popularity of your promotional project, utilize your website if you have one, and via social media accounts such as Twitter and Facebook, share your project.
A brilliant book advertisement will and can help you attract a larger number of prospective readers in the social and multimedia era. Generate publicity for your book, and provide memorable and exceptional first-experience for consumers who otherwise wouldn’t have been introduced to it.You’ll have a much easier experience pushing your project to the grand finale your book deserves by remembering these important book trailer tips.
In the end, the distinction between an incredible book trailer and an ordinary or mediocre one is not only the cost you pay but the commitment and creativity that you dedicate to it.This infographic was made possible by www.readersmagnet.com.