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The Perks of Having a Press Release on Your End
by Blog Contributor | September 7, 2016 | World Wide Publicity | 0 comments
A person using a phone | Image Source: Pexels
One effective way of getting your book known is through a press release. Known as a news release or a media release, this official statement is produced to announce newsworthy information. This is a fundamental tool in public relations (PR) and a marketing toolkit.
For authors, it’s a brilliant tool for delivering important updates about book events and launches. This online marketing strategy has progressively delivered essential information that matters to authors and their audiences—a bridge between creator and reader.
A press release is a formal way of sharing your news to the world; learn more about why it’s important for your branding here.
Why You Need a Press Release
For independent authors, a press release is a powerful tool that disseminates information about their books. And so, a strategic press release can make a difference in how an author’s book is seen by the public.
Why is this necessary? Authors starting out in the industry need to build a following, a group of readers who will consume the marketed stories. If the author already has a following, it needs to expand. A press release is one way to reach new audiences.
The Impact of Press Release
The real impact of a press release comes from a compelling hook—a unique angle, a connection to a trending topic, or a powerful personal story. Just publishing a new book isn’t news. The story is why your book matters now. When done right, it can boost sales, increase visibility, and position you as a credible figure in your niche.
Here are three things that press releases can do for your author reputation:
Instant Visibility – once a well-written PR is made, it needs to be posted in the right channels. If you have a marketing team creating press releases about your book, upcoming event, or launches, they will create a strategic plan for the dissemination of the PR. For example, these materials are added to websites, made into ads, and shared across different platforms.
Trust & Branding – the PR is more than just informing people; it’s also about showcasing you as an author and expert in the field. In many cases, the PR also talks about the author’s achievements, expertise, and background. By adding these details, readers can begin to trust the author. Moreover, the PR also includes the branding of the author. For instance, if the author is an investigative journalist, their branding should be focused on their line of work and style of writing. It also goes back to how PR is written, the content, and the message that is being conveyed to the readers. Your PR team is responsible for the information added to the material.
Stir up your SEO – A PR can be used to redirect readers to your website. An optimized online press release can boost your visibility while also encouraging viewers to check out your website. It’s a worthwhile win for the author.
Choose ReadersMagnet
If you’re looking for a PR team for your book releases and events, ReadersMagnet has a fantastic team to help achieve your goals.
Let’s discuss your goals today; contact ReadersMagnet now.