Learning Mobile Optimization for Author’s Website

With today’s modern internet users choosing to go mobile via smartphones
and tablets, learning mobile optimization is essential for digital marketing
and is a must for self-published authors up their book marketing strategy.

For self-published authors, digital marketing is a way to
level the playing field. The author’s website serves as the base of digital
book marketing operations. The website contains the author’s contact and
product information. It is also home to his or her other marketing materials-
book trailers, digital sell sheets, etc. The website pretty much is the main platform
for contact building, brand publicity, social media advertising, and whatever
marketing campaign you will design in the future. More importantly, this is the
base for building your online reputation as a serious writer and literary
person.

What is site optimization, in the
first place?

Website optimization or commonly referred to nowadays as SEO
(Search Engine Optimization) is the idea or process of employing controlled
changes in your website so when user search your brand or product, it appears
higher in search engine results or SERFS. Since Google is the top search
engine, it makes sense to optimize your website based on the standards that
Google sets. This is also known as the Google Algorithm. Its algorithm is how
Google finds, ranks, and displays the relevant search results. Google
algorithms change from time to time, that is why it is important to keep track
of the trends, so you can make adjustments to your site. An optimized (and
competitive) website design has three characteristics aside from the basic SEO
requirements:

• Mobile optimized
• Mobile friendly
• Responsive

Mobile optimization and why it
plays a huge advantage for self-published authors.

For SEO specialists, understanding of the importance of
optimizing your website also means that every website should be
mobile-friendly. Among the three designs, having your website mobile optimized
is the most sophisticated. It allows your site to reformat itself for different
devices, especially for certain handheld devices. Visitors will be able to
navigate easily featuring large buttons and command options. Designing a mobile
optimized site will also ensure that it loads properly even on desktops and tablets.
It allows you site to be accessed quicker and better web performance. Hence, a
remarkable user experience for your visitors. That alone is a huge advantage as
far as promoting your site and building up your online credibility.

Optimizing your site
for mobile use is the key to reaching your target audience, those you embrace
it sooner have more chance for success.

The mobile traffic is increasing each year, allowing
millions to visit sites faster and easier. Authors that already have an
existing website can optimize their site and recalibrate it to create a whole
new pleasant user experience and increase traffic.

According to moz.com,

“Mobile SEO Best Practices

If your site is already well optimized for search engines, there are only a
few additional things that you need to think about when optimizing for mobile
devices and Google’s move to mobile-first indexing.

Page speed

Because of hardware and connectivity issues, page speed is even more
important for mobile users than desktop users. Beyond optimizing images, you’ll
want to minify code, leverage browser caching, and reduce redirects. More
information on page speed can be found on our SEO Best Practices for Page Speed
page.

Don’t block CSS, JavaScript, or images

In the old days, some mobile devices couldn’t support all of these elements,
so webmasters of mobile sites blocked one or all three. But for the most part
that’s no longer true, and the Smartphone GoogleBot wants to be able to see and
categorize the same content that users do. So don’t hide it. These elements are
also critical to helping Google understand if you have a responsive site or a
different mobile solution.

Site design for mobile

Mobile devices are simplifying and revolutionizing the ways sites are
designed. “Above the fold” no longer has meaning in a world where we
scroll endlessly

Don’t use Flash

The plugin may not be available on your user’s phone, which means they’ll
miss out on all the fun. If you want to create special effects, use HTML5
instead.

Don’t use pop-ups either

It can be difficult and frustrating to try and close these on a mobile
device. This might lead to a high bounce rate.

Design for the fat finger

Touch screen navigation can lead to accidental clicks if your buttons are
too big, too small, or in the path of a finger that’s trying to get the page to
scroll.

Optimize titles and meta descriptions

Remember that you’re working with less screen space when a user searches
using a mobile device. To show off your best work in SERPS, be as concise as
possible (without sacrificing the quality of the information) when creating
titles, URLs, and meta descriptions.

Use Schema.org structured data

Because of the limited screen space, a search result with rich snippets is
even more likely to stand out than on a desktop. Read more about Schema.org structured
data.

Optimize for local search

If your business has a local element, remember to optimize your mobile
content for local search. This includes standardizing your name, address, and
phone number and including your city and state name in your site’s metadata.
More information on local SEO can be found here.

Mobile site configuration

Probably the most important decision you’ll make when setting up a site is
deciding whether you want to use a responsive, dynamic serving, or separate
site configuration. Each has its advantages and disadvantages. Google prefers
responsive design but supports all three options as long as you have set them
up properly.”

The future
of digital book marketing depends on how you optimized your platform to reach
thousands of possible customers. There is no doubt that in the coming years,
more and more internet users will abandon desktops and embrace smartphones,
laptops, ipads, and tablets. Authors must catch up with technological
advancements as well.

ReadersMagnet offers dynamic and mobile optimized websites for self-published authors who want to big get into the book marketing game. You can contact ReadersMagnet Self-Publishing at their office number: (619) 354 2643 Toll Free Number: (800) 805 0762 Fax Number: (661) 338 1442 or email them at [email protected] for more details.