Should self-published authors advertise on Google and YouTube? Of course, why not? Just like entrepreneurs, authors are brand owners, and like influencers, content creators. Advertising on Google and YouTube allows authors to connect with the people who would like to hear their stories and read their works. 

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How can Google and YouTube advertising benefit you as both an author and brand owner? It helps you:

Increase brand awareness. Given that Google and YouTube are the top two most-visited websites, you want to rank well for both – and advertise in both. By advertising on Google and YouTube, you have the competitive advantage of brand recall. It’s the perfect opportunity to not only attract potential customers but also brand yourself in this ever-expanding digital landscape. 

Connect with your audience. Ads that appear on Google search or play on YouTube can help you readily connect with potential customers at the first chance. You can tailor your message in such a way that you show how your product or service would benefit the target audience.

Reach the right audience. YouTube and Google have tools that you can maximize to target your ads to the people who are interested in your story, ideas, product, or service. Reach your potential customers by geographic location, interests, age, topic, keywords, demographics, etc., – and show them relevant ads. 

Measure your success. Unlike traditional advertising, you can measure your success with Google and YouTube advertising at different times of the day. Check your account to track views, engagements, reach, costs, budget details, and other metrics. You can tailor your advertisement based on your analytics data. 

Control your costs.YouTube and Google advertising give you more control over how you spend your budget. There’s no minimum spend. You can choose how much you spend per month, per day, and per ad. You’ll only pay when someone clicks your ad.

Get a quick ROI. Get your brand in front of the right people in the right place and at the time – at little to no costs. With specific targeting parameters& affordable advertising options, Google and YouTube advertising can help lower your marketing cost and ensure a quick ROI while helping you reach the right audience. 

Increase website traffic & SEO rankings. Google and YouTube advertising complement your author’s website and boost your SEO by exposing your content to more people, especially avid readers of your genre. By getting in front of people who may like or share your content on their own networks, you can lead them to your website, where you can make your pitch.

Generate leads &increase sales. Today’s consumers depend on Google and YouTube to get feedback on products and services before purchasing. They are more likely to purchase based on social referrals. Businesses that pitch on Google and YouTube are more likely to get more leads and sales from people who are already interested in what they offer.

Create a campaign in only a few minutes. Use your Gmail account to create a Google Ads account. And you can even use your Google Ads account to run a YouTube advertising campaign. Neat, isn’t it?

Manage your campaigns. Google and YouTube advertising offers you easy-to-use features and analytical tools to analyze, manage, and monitor your ad campaigns. You can also learn about your visitors’ interests and interaction on your ads and even make changes to your ad or account at your convenience.