Chances are, when someone mentions Hogwarts, Voldemort, and magic we can’t help but think of Harry Potter. It has established this mantra of putting the series and its characters in our minds. This is the brand that the book has established. J.K Rowling’s hardships before Harry Potter became a word-of-mouth became an inspiration to its readers and other authors. Out of these, they have created their very own identity that sets them apart from other books.
Authors should gain control of this on-trend demand known as branding books.
The brand image building is important and it truly matters, because this will establish your long-term success in the industry. Books are products that we NEED to introduce to the populace. The question is how do we do this? The answer is creating its BRAND IMAGE. Take note of the following to know how brand image building can empower YOU:
Once you establish the “what kind of books” you have, it is easier for people to differentiate what kind of story and information you can offer them. With their better understanding of your book’s style and personality, they can identify that this is the genre and style of writing that they want to read. That’s why you need to brand your books. Look for online marketing services that will brand and market your book in a repetitive, consistent and effective way.
Paulo Coelho is inspirational and J.K Rowling is magical. The question now, YOU ARE … be sure to fill this space out and tell the world what you can offer them. Echo your brand around the world and your readers will voice out who you are. Ensure the clarity and conviction of your brand that offers certainty to defy the status quo. Tell your readers and the whole world that you have created a book that is special.