Whether you are a new or published author, two things remain true: There are always more potential readers for your book, and there’s always an opportunity to increase your online brand publicity.
There are hundreds of thousands of authors out there that do the same things that you do. The best way to stand out from your competitors and endear yourself to potential readers is through your author brand. Your author brand is what makes you unique and original. So how do you increase your online brand publicity? Here are at least 11 things you can do:
- Write high-quality content
Increase your brand publicity with original, keyword-rich, informative, and compelling content: webpages, social media posts, blog posts, infographics, emails, newsletters, etc.
2. Invest in SEO
Hire a Search Engine Optimization (SEO) specialist to help rank your author website and webpages higher in Google and other search engines for specific keywords.
3. Try paid advertising
To increase your online brand publicity faster (and drive more traffic to your website), invest in paid ads, such as Google Sponsored Links, Facebook Ads, and YouTube Ads.
4. Engage with influencers
To help shape the way people see your author brand, engage and partner with fellow authors, as well as social media influencers and content creators.
5. Show social proof
An author brand with more positive reviews is seen as more reliable and trustworthy by readers, so use readers’ testimonials and book reviews in your branding campaign.
6. Get social
Build a strong social media presence by regularly posting valuable content with relevant hashtags across all social networks.
7. Start a YouTube channel
With more and more people watching more videos, it’s time to increase your online brand publicity with this interactive medium, of which YouTube is the platform of choice.
8.Become a guest blogger
Submit an informative, compelling, and actionable blog post to reputable blogs in your genre or industry that allow guest bloggers to submit articles.
9. Publish on LinkedIn
Try social publishing with LinkedIn Pulse, a social blogging platform by LinkedIn that allows users to publish posts attached to their account.
10. Start a podcast
Host a podcast to talk about your book or topics based on your book, give helpful information, discuss book publishing trends, or interview experts in your genre or industry.
11. Take a stand on issues
Does your author brand share values with your readers? If yes, translate your values into a cause, take a stand, and build awareness through activism.