There’s no question about it. To compete with hundreds of thousands of other authors on Amazon and Barnes & Noble, you need a strong online presence. You need a well thought out, optimized digital marketing strategy. The first component – and probably the most essential – of this strategy is your author website.
Your author website is a dynamic website, which, unlike static websites, contains web pages that are generated in real-time, such as blogs, articles, reviews, and e-commerce (order) pages. Dynamic websites are more functional than static ones, and they allow your users to interact with the information that is listed on the page.
Why do you need a dynamic author website? How can you be sure it will help convert visitors into loyal readers? Here are 11 reasons why you should boost your online presence with a dynamic website.
- You need a digital business card
Your dynamic website acts as your business card. Your visitors can reference it for information they seek like contact details, book details, etc.
2. To showcase what you offer
With your fully functional, dynamic website, you can promote your books and brand with confidence, ease, and clarity, and stand out from other authors.
3. To let Google know you exist
You need a fully optimized website that can rank well in Google. This will ensure your target audience will find you and your books, as well as connect with you.
4. It can help you build credibility
Having a professionally designed website is crucial to making an effective first impression. Potential readers make judgments about your author brand based on your website’s appearance.
5. It can attract more readers and sales
If you’re hoping to sell more books and attract potential readers, having a professionally designed, search engine optimized website is an important strategy.
6. It allows you to hone your author brand
Having a website gives you the power to control what is being said about you. Your website is the ideal place to hone your brand and image.
7. It’s easy and affordable
You don’t need to be tech-savvy and rich to get a website. A reputable digital marketing company can create an author website for you quickly and at competitive costs.
8. It offers a better ROI
Having a website is more cost-effective than you think. Websites offer a better return on investment than any other form of advertising.
9. It helps you save time
Communicating with potential readers can take time. Your website can help you save time by providing answers to common questions and inquiries.
10. It helps you position your brand
As your author platform, your website allows you to shape the online perception of your brand, as well as get the exact type of readers you’re looking for.
11. Other authors probably have one
Stay relevant and competitive within your niche or field. A dynamic author website also helps cement your role as a forward-thinking, digital-savvy author.
Talk to your website development and digital marketing teams today about creating a dynamic website that will help you look more professional and grow your following and readership.