The only way for authors to succeed online is for their book to find the right target audience and get that audience to appreciate their brand. Book marketing companies with SEO services can provide that possibility.
The United States publishes hundreds of books every day. Self-published authors must contend not only fellow self-published authors but also with authors who are traditionally published. That said, independent authors must find a way to level the playing field for promoting their books online. Acquiring the services of a self-publishing company that offers publishing and marketing services is one way to do it. However, only those companies that put a premium on Search Engine Optimization (SEO) can guarantee to yield good marketing results.
What is SEO and how important it is for self-publishing authors?
According to Dave Chesson,
Search Engine Optimization, commonly referred to as SEO, is the art and science of convincing a search engine, like Google, to send people to your website, content, or product.
As an author, why should you care?
Because proper understanding and implementation of SEO allows you to
· Build more traffic to your author platform
· Avoid wasting time on unwanted or redundant content creation that no one will read
· Help readers discover your book on and off Amazon
Build your email list daily, even while you sleep
Book marketing companies that employ the latest SEO strategy is the perfect publishing partner.
In SEO, there is a saying that ‘Content is King’, and that the future of any online enterprise rest upon how interesting and relevant your content is. Whether you are pushing for a product, services or ideas, it is search engines like Google that determine if your site’ content is relevant and worthy to be placed in the first page of Google search. Ultimately, increasing your online visibility and building your brand’s reputation evolves around three processes of what you want to share. Make sure that your book marketing company features an SEO through blogging service or SEO service package and check if they properly execute the following:
There are no ready-made articles. First, you have to develop them from the materials readily available to you. Organize all the information you want to share with your audience and make sure that you have all the relevant data. One key factor in developing quality content is keyword research. Keywords is the backbone of every content you are going to published. Using the correct keywords ensure that you are writing about stuff that your target audience are interested in.
Nowadays, keyword research is as easy as searching for top 10 songs for this month or the latest box-office movies to date. Aside from Google Search Console, you can make use of free tools such as the Google Correlate, Wordtracker Scout, Suggestion Keyword Finder, Keyword Shitter and the Keywords Everywhere to search for relevant keywords.
But if you are going to acquire the services of book marketing companies, might as well demand for premium tools such as SemRush, KWFinder, Ahrefs, Longtail Pro, SERPStat, and Majestic.
Headings Tags. One basic way to optimize your content is for your articles to have an interesting headline. These are the big text usually found at the head or top of your article. Headings as well as subheading are crucial in one’s writing. One effective way to use your keywords is to place them within the heading.
Optimize Text. Title tags, meta description, meta keywords, and URLs are all important in ensuring that your article is optimized. These are the elements you can add to existing files or when developing new content. Optimizing text is the easiest way to get attention for Google and other search engines.
Optimize Images. Attaching images to your article or website attract more readers or visitors. Images are easy to optimize. You can begin by adding alternative text or alt tags. Also, make sure to use the correct file slowly. Do not forget to include keyword in your video description. Formulate a compelling call to action at the end of each material.
Optimize Videos. This is much pretty much the same with optimizing your images. Videos attracts viewers than any other media. When attaching videos, make sure to use great keywords in the video title, description and tags.
Make Use of SEO Tools
- Google Paid Page Insights
- Moz Local Listing Score
- SERP Robot
Every article or material developed by your book marketing company should be uploaded to your website or social media platform. This step is as important as content development and optimizing your content. Only by publishing and sharing these materials online can you hope to gain traffic and online visibility. Without visibility especially in popular and most-visited sites, you cannot hope to build your online author’s reputation and your brand as well.
ReadersMagnet is committed to providing author marketing services by increasing online visibility and establishing good online reputation for authors. ReadersMagnet Marketing Services offers SEO through blogging and other marketing services. They ensure quality book promotion. Contact ReadersMagnet at their office number: (619) 354 2643 Toll Free Number: (800) 805 0762 Fax Number: (661) 338 1442 or email them at [email protected] for more details.