If you are a self-published author, you would want to be able to sell more copies of your book. This is because the more copies you sell, the greater is the proof that you truly are an amazing writer and author. One way to sell more books and to showcase your writing and storytelling skills is by attending a national book fair content distribution.
What are national book fairs?In an article for Book Publishing News, a how-to resource on self-publishing, Marian J. Ryan described (exhibiting at) book fairs as a great way to sell books. “This is because they give you the chance to expand your books selling ability.” But a book fair is less about being a place to just sell and promote books but also more of a destination to showcase author brand essence, experience the beauty and power of the written word, and, above all, bring together people who love books and literature. “Book fairs are a means to draw people together,” said Ryan. “They also give you the ability to make an impact and meet or create your fan base.” Book fairs for new authors across the country are organized by different organizations that want to introduce new books and authors to the public. This includes the BookExpo New Title Showcase (formerly known as BookExpo America), which is organized by ReedPOP (Reeds Exhibitions) and held in late May and/or early June of every year; and the Miami Book Fair, which is organized by Miami Dade College every November of the year. ReadersMagnet has been attending national book fairs for more than two years now, including the book events mentioned above. This year, ReadersMagnet will once again add another book event in their calendar. The Los Angeles Times Festival of Books is the largest book fair in the United States. Held every April, ReadersMagnet will join the said Festival as one of it exhibitors. Aside from major book fairs held in the United States, ReadersMagnet is actively participating in other national books fair around the world through its partnership with the Combined Book Exhibit (CBE). Book fair content distribution can either be a standalone event or part of a larger event. Conferences or meetings such as American Library Association Midwinter (ALA Midwinter) Meeting, Association of College and Research Libraries (ACRL) Conference, and National Education Association (NEA) Expo take place in a different national book festival location every year and include book exhibits and autographing sessions by various publishers.
Why attend book fairs?Should you attend a book fair? You should. Showing your book at a national book fair can be an advantage, provided you intend to make an appearance, know how to make a sale and have the courage to face a lot of people (and communicate with them as much as possible). If you are not there to represent yourself and your book is merely displayed, it will not attract anyone’s attention. Here are few benefits in attending a national book fair:
- Connect with readers and attract new audiences.
- Gain insights from fellow writers and authors.
- Receive tips and recommendations from literary agents.
- Find the most likely publishers for your work.
- Network with illustrators, editors, and other professionals to work with on your next book.
- Attend workshops, presentations, and panel discussions given by leaders in your niche.
- Enhance your self-publishing and book marketing campaigns.
- Discover new trends in the book publishing industry.