Book press release is an essential part of every author’s marketing campaign. Media press release allows authors to present their books to different media outlets and further promote their books to a specific target audience. Despite the increasing number of media platforms, media press release is still relevant to this day. Media press release continues to serve as an important marketing and propaganda tool for thousands of people, corporations, organizations, and institutions. With this number of competition, it’s important that authors know how to write an effective book press release that will captivate both media outlets and the reading public.
Find the right angle. Whether you are writing for an event or a milestone that your book has recently achieved, make sure your press release is newsworthy. A book launching event about a war memoir is hardly news. A press release about a war memoir written on the eve of Memorial Day is more relevant. Also, having sold 15,000 copies of your book is a better topic compared to your book’s one year anniversary of publication.
Choose an interesting headline. The headline is crucial in attracting readers. Make sure your headline is able to captivate your audience. Make it sweet but powerful, not passive. Compelling headlines carry an emotion. Most importantly, make sure it’s something that readers would want to know about.
Keep it simple and informative. An effective media press release is one that effectively informs its readers. While the end goal is to promote your book, don’t waste words trying to convince your readers to buy your book. Speaking of words, an ideal press release is around 300-800 words. If you can compress it in 500 words, the better. Make it short and concise.
Avoid using too many jargon words. Confusing jargon and boring clichés ruin a good press release. Not everyone can digest industry terms and they might even confuse your readers. Clichés are certainly not catchy and they show a lack of imagination. Take time to write sincere and easy-to-digest original press releases.
Be sure to manage the use of hyperlinks. Incorporating too many hyperlinks in your article is bad for your book press release. Too much hyperlink can confuse readers and Google might think it’s a spam, unwittingly defeating your goal for a simple and concise article. You can use a hyperlink for internal content, but only if it’s really necessary. One hyperlink per 100 words is acceptable.
Don’t litter it with caps and exclamation marks. Using caps to highlight specific names or words is a singularly bad idea. In fact, it’s the lowest form of emphasis. It’s also the same with exclamation marks. You don’t want your readers to feel like they’re being yelled at. Book press releases are not political materials that contain slogans or call to actions that use all caps or require exclamation points.
Make sure it’s something you readers would like to share. The goal is not only to come up with a newsworthy press release while providing readers with an informative yet pleasant read. You can insert a funny quote or a witty line even if it’s written in the third person perspective. People are likely to share simple, pleasant reads with friends and contacts as compared to lengthy and complex articles.
According to kindlepreneur “all you need is one good press release for your book and you’re set”.
Once you’ve come up with your book press release, remember to send it to the right publication. No matter how well-crafted your press release is, it will never see publication if you send it to an irrelevant media outlet. Make sure to prepare a list of media outlets or publication that is within your niche market. Lastly, your press release has a better chance of seeing publication if you send it to a specific media person, instead of addressing it to an editorial team.
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