Benefits of eBooks as Strategic Marketing in the eBook industry prove to be a great avenue for marketing a self-published book when most of the books can be purchased online.
According to Amazon half of the U.S spend their time through online purchases. That makes the CEO of Amazon, Jeff Bezos, stole the crown from Billgates on being the richest man in the world for 2018. This is such an overwhelming proof of how large Amazon market has become. Imagine using eBook as your strategic marketing on Amazon.
The possibilities of getting a large market is inevitable. Yes, Physical books are great treasures to have. But the attitude of the market has abruptly changed. Readers need to be convinced through getting a taste of the book itself through eBook before they would die to have a copy to hold and behold.
The good thing about eBook as your strategic marketing it will save a lot of money without thinking how much would it cost you:
- to market your book.
- it’s promotion.
- the placement.
- and lastly, the disheartening possibilities that the costs won’t return as sales.
Benefits of eBooks are to engage the author to its target market, the ability to monitor your sales and the idea of marketing your book by yourself without relying on bookstore and publishing houses who might not work hard enough to sell the books. This is a strategy that will help you to lessen your cost in marketing.
eBook increases searchability
The demand for eBooks increases just the same as the demand for mobile phones, tablets, computers and other gadgets that access eBooks increase.
- When the customer looks for a new book to read and it is a keyword on your book you get high chances of visibility.
- More and more clicks rank your book higher in the search results.
- One of the most and recently dubbed as the topmost effective marketing strategy is to have the eBooks free for a limited period of time. Of course, this also has many risks, but with the right and smart way of doing this marketing strategy which is astoundingly effective in books in series or for authors that have published several books, this free promotion will lead to a much bigger success. Downloading a copy increases book visibility to book buyers.
eBooks tend to establish fanatics of your book
When the readers like the reading experience, they will certainly read the rest of the book in series or the other books of the author, even in non-fiction. Through eBook it promote sales and it urge the readers to buy a traditional copy of the book. One factor of eBook is to get linked to other websites like facebook where billions of people interact with. Social media sites will help your eBook to get notice by your potential readers until it will create a buzz on how great your eBook. That’s the benefits of eBooks.
Big Hits in eBooks
Not all genre is a big hits on eBook so, we made a research on what are the categories that most of the readers purchase online for:
NON-FICTION
- Religious
- Health-related
- Business and economics
- Social sciences and reference books
FICTION
- Romance
- Thriller/suspense
- Science fiction
- Fantasy
- General fiction books especially for young adults and children
Benefits of eBooks as strategic marketing is making sure that all of your work in marketing is prolific without sacrificing so much money just to hit your target market.
According to Remez Sasson “ebooks disseminate knowledge not pages, which means that it is not correct to evaluate the price of an ebook according to the number of its pages. The price should be determined by the information offered, its usefulness and its relevance, and also by the amount of practical knowledge, inspiration, motivation, tips and advice, and by the uniqueness of the information”
Different sources of information are just put together in one wrap which indeed makes an eBook a smart way of accessing and storing wonderful pieces. Want to share your strategic marketing for eBook? Let ReadersMagnet know and don’t forget to share this post to your friends!
Do you want to start your eBook Marketing? Call ReadersMagnet at at 1-800-805-0762 or email us at info@beta.readersmagnet.com
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