A solid press release is more than just a key component in any marketing strategy. It is the backbone of every marketing campaign.,
From selling an idea to building empires, from marketing revolutions to creating legacies, from seeking audience to administering institutions, press release campaigns have shaped the course of history as well as the cultural and economic aspect of our lives.
The invention of printing press and rise of media outlets paved way for people and institutions to market ideas, products, and information through mass distribution of printed words. Book marketing can benefit a lot from a well-designed press release campaign.
Over the years there have been great innovations for mass communication especially in the digital platform, but the press release still remains one of the most effective forms of getting a message across.
Today’s modern press release may come in the form of a simple poster tweet and a few hashtags.
Press release campaign and its importance
As mentioned earlier, press release helps promote products and services. Press releases also help establish your brand and its reputation. While there are those who dismiss press release as an outdated tool for marketing, it’s certainly remains a key component in any business especially those involving online marketing.
According to Kristi Brown,
“A press release is a statement distributed to the media to help generate press coverage of specific news. If written correctly, press releases are a fantastic tool to gain visibility from high-profile media outlet coverage.”
Extensive press release campaign contributed largely to The Martian’s critical and commercial success.
In the publishing industry, the best effective press release campaign is essential in achieving both critical and commercial gains for the author and the brand. Publishing a book, much more under a non-traditional or established publishing house, is not really that newsworthy. Therefore, it is the job of self-publishing companies and service providers to design a comprehensive press release campaign for its authors and their books.
ReadersMagnet’s book press release campaign strategies.
ReadersMagnet believes that a comprehensive press release campaign is as important as other marketing strategies. Hence, a press release campaign is one of the marketing services that they offer and recommend to their authors. A book press release helps attract more interest in the book and in the authors. It also has the capability to generate good publicity in both the media and the public for their published works. ReadersMagnet’s Press Release Campaign service package features the following:
ReadersMagnet is committed in promoting its authors and their respective brands. Its variety of publishing and marketing services help form a cohesive book marketing campaign. Contact ReadersMagnet today and enjoy top quality press release campaign for you and your book. You can reach them at their Office Number: (619) 354 2643 Toll Free Number: (800) 805 0762 Fax Number: (661) 338 1442 and enjoy top of the line publishing services.