Being an introvert writer, let alone being concerned about your privacy, could affect how you look at creating videos on social media. However, if you could not take advantage of this marketing tool, you will have a hard time promoting your book and yourself as an author. Thus, we are here to help you.
Video content on social media could create a big impact on your author branding and book marketing. We are not just talking about book trailers here. You can do a lot of things on your social networking sites. From recording live videos to gaining valuable insights, you can take advantage of the digital tools available for free and affordable services to boost your engagement.
Maximize Online and Offline Events
When you’re attending a book fair, book signing, or any book event, documenting through videos can create a big difference. You have to get updated with online events, such as Zoom Meetings and Webinar presentations. Facilitators may record digital events, so make sure that you present yourself accordingly.
One of the events where video content creation is more valuable is the ReadersMagnet Book Confab. This platform is designed to gather book enthusiasts and give them the opportunity to share their stories with the audience. Though the pop-up event is conducted physically, video recording is being maximized to capture every moment and every story being shared during the confab. The documents then can be used to market yourself and your book on social media and even on your website.
Engage with Your Audience Through Live Videos
One of the most important benefits of video content is that it can help you engage with your audience in real-time. This two-way communication can help you build stronger and closer relationships with your readers and potential book buyers.
While doing live videos, you can monitor mentions, comments, questions, and replies from your audience. Live videos make it easier for you to connect with your audience and help you respond in a timely manner.
Discover Insightful Information Across Networks
Due to the popularity of video content, digital platforms are now maximizing videos with useful insights. You have to check how your video post on TikTok works on Facebook and Instagram. Knowing what works well and where it works better can give you a valuable understanding of how your content performs.
Also, you can utilize social media analytics to choose the ideal posting time after employing and integrating these tools with your platforms. You can respond to queries like “What’s my engagement rate?” and “When does my audience interact more?” Though TikTok and YouTube specialize in video creation, you can’t disregard Facebook, Instagram, and Twitter altogether.
For more information, don’t hesitate to get in touch with us. We also encourage you to browse our previous blog articles to help you stay updated with the strategies you need. Contact us at [email protected] and 1-800-805-0762 today! We are here to assist you.