It is the last month of spring season, so if you haven’t yet done your traditional spring cleaning, then now is certainly the time to do so! Spring cleaning is a tradition followed in many Western countries wherein thorough decluttering, scrubbing, polishing, and reorganization of houses, cars, and offices are often done. Aside from your home, spring season can also be a great time to do an exhaustive cleanup of your website. Spring cleaning your Web Traffic Optimization (WTO) strategies is necessary in ensuring that your site achieves its goals, particularly when it comes to boosting its natural search performance. As doing business turns more and more digital nowadays, your sales may now depend largely on your site’s search performance, so it is important to keep your website as clean, organized, and search engine friendly as possible. Here are the most essential things that you should not forget when doing a WTO digital spring cleaning:
- Site Inspection – Inspect your website and collect the data that you will need to clean it up by using crawlers such as GoogleBot, BingBot, and DeepCrawl. These crawlers can help you identify and manage crawl errors, which may be affecting your website’s user experience and search engine visibility.
- Running a Link Audit – Conduct a complete link audit on your website and visit each and every link in your portfolio to identify any risky links that can get you penalized and harm your site’s search engine rankings. Running a link audit regularly is important because it allows you to evaluate how good your current links are for your website, and it helps you enhance your WTO strategies.
- Sprucing Up Low-Performing Pages – Use some analytics tools such as Google Analytics and SEMrush to get an insight into your web analytics and see what pages on your website are performing poorly. These low-performing pages can negatively impact your overall rankings by diminishing the trust that the search engines have in your site as a whole. Once you have identified your site’s low-performing pages, you can either remove or improve them.
- Revisiting Keyword Research – Revisit your keyword research and see which of the keywords that you used are not performing well as you had hoped. Some analytics tools can also help you track the performance of your keywords. Using the right keywords is important in WTO, as keywords help deliver high quality traffic to your website, which adds value to the bottom-line of your business.
- Content Update – Update and revamp the content of your website at least once a year. Give your content a quick read and see if you notice anything that needs to be improved or updated. Content is the most important thing on your website because it’s what wins the wallet of the customers, so it is necessary to freshen up your website content occasionally.
Ideally, however, if you want your website to improve its search performance, boost its traffic, and achieve its goals, then conducting a WTO cleanup of it should not just be done every spring season(just imagine how disastrous it would be if you only clean your house once a year). Instead, make it a point to turn your spring-cleaning routine into a regular part of your WTO life. Inspect your website regularly, always update your content, and conduct an overall site cleanup at least once a month. If you want to be completely sure, you can consult or hire WTO experts to help you keep your website as clean, organized, and search engine friendly as possible. Doing these things will certainly make your website perform in full swing!