Since Michael Aldrich pioneered online shopping in 1980s, virtual trading has gone a long way. From the first system that is connected with a modified domestic TV, to a real-time transaction processing computer by way of a domestic telephone line and now, we made a real time store out of our internet connected PCs. The technological evolution has brought us today’s well known, eCommerce. This catalyst of online trading has offered a great help to the online marketing industry and has changed the face of purchasing products and services.
Grab a cup of coffee as we get to know the tool that will aid you in boosting your books’ sales!
Get to Know eCommerce
E-Commerce is also known as electronic commerce (EC) and eBusiness, it is the buying and selling of goods and services with no barriers of time or distance over an electronic network, primarily the internet. Electronic commerce has expanded rapidly over the past years and today’s business transactions occur either as business-to-business, business-to-consumer, consumer-to-consumer or consumer-to-business. With the great help and lucrative abilities of eCommerce it is known as one of the most important aspects of the internet to emerge and will continue its progress in the future.
It’s the eCommerce Way
The eCommerce market continues to grow, online sales accounted for more than a third of total U.S retail growth in 2015. Added to this, last August 16, 2016 “The Census Bureau of the Department of Commerce” announced that the estimated U.S eCommerce retail sales for the second quarter of 2016 was $97.3 billion which is a 4.5% increase from the first quarter of this year. It is just to say that eCommerce’s rise is unstoppable and the only way to continue in the business arena is to adapt to it. Online Brand Publicist New York has seen the great potential of eCommerce and has used its advantages for their authors’ business success.
eCommerce Can Back You Up in Your Book Marketing and Sales
Imagine having a website that is not only dedicated to advanced your online visibility, but is also designed to be your own web store. Yep, you heard it right, the selling of your book will happen on your very own website! The benefits of eCommerce like its around-the-clock availability, the wide opportunity of your book for your readers, the speed and easy accessibility, plus the international reach will be on your hands. You will be able to operate your book marketing and your book selling online. Remember that eCommerce is faster, cheaper, and more convenient than the traditional methods of selling books. Once your prospect readers can see that you are a one stop shop when it comes to their book needs, words of mouth about you will spread thus, will triumph your marketing strategy. As an author, you need to adapt to technological developments, because it is through these advancements that you can gain your fulfillment as a writer and you can reach your book’s success.
The road of creating your marketing plan and your successful online store, is a labyrinth if you are unaware of the eCommerce principles. You need an Online Brand Publicist to help you understand the guidelines to properly implement your eBusiness plan. In making this crucial part in achieving your online store building and book marketing, you can always count on with “ReadersMagnet” to help you achieve your author’s success!