In the past, most authors used traditional marketing to promote their most recent work. These strategies often involve attempting to get the local press to cover the book, distributing press releases, and hosting open discussions about the book. These techniques are undoubtedly expensive and might not reach the widest audience a budding author would prefer. Social media changed the landscape of marketing authors and their books.
You have to maximize social media for the ReadersMagnet Book Confab in San Francisco to strengthen your author branding and book marketing initiatives. On top of leveraging press releases and in-person interactions, the event will use social media networks for #BookTok activities. With that, we want you to prepare your online platforms before going to the Book Confab in the Golden State on April 28 to 30, 2023.
Related Post: ReadersMagnet Book Confab Goes to the Golden State
Get to Know Book Confab and #BookTok
A book confab is a gathering of book enthusiasts, such as authors, illustrators, publishers, and the like. This event is done face-to-face instead of virtually. Nonetheless, digital platforms will still be used to attract more engagement and promote authors at the same time. This is the right time for you to maximize social media to your advantage.
The highlight of the event is called #BookTok. It is an online community of book lovers to gain engagement, particularly on TikTok. At the ReadersMagnet Book Confab in California, authors will have the opportunity to speak for 30 minutes about themselves and their books. While doing so, our executives and staff members will document photos and videos from authors. Our marketing experts will be creating content using the documents from the Book Confab and posting them on all our social media accounts.
Related Post: What You Have to Know About BookTok
Prepare Your Social Media Accounts
To take advantage of the event, you have to make sure to create your own social media pages as well. If you don’t have a Facebook page, Instagram profile, and Twitter account yet, this is now the right time to create them under your name. Creating a social network profile is as easy as clicking a few buttons on your keyboard or phone screen. Ask a family member or a friend for assistance if you’re struggling with using the internet.
After launching your social media accounts, you have to build an audience by growing a following. You can ask your family members, friends, colleagues, or your community to follow you online and share your pages. Honestly, it’s already too late to establish a name online before the ReadersMagnet Book Confab this April. Nonetheless, it is better to start now after reading this blog instead of just doing nothing and letting the opportunity pass without you getting noticed on social media.
Related Post: Why You Have to Be on Social Media as an Author
Take Advantage of the Social Media Management
If you find creating and managing social media challenging, you can allow professional marketers to do the tasks for you. One of the digital marketing services you can leverage is our Social Media Management Service (SMMS). We can create social media footprints and manage the accounts for you. We can also handle the regular posting on your existing platforms.
Under the same service, we also offer Twitter Ads and Google Ads to ensure high engagement through boosted or paid posts. We see to it that your presence at the ReadersMagnet Book Confab is worth your investment. From creating engaging graphics to uploading quality videos, our highly equipped marketing people can improve your author branding and book marketing, not only on social media but also on Google.
We know you have many questions in mind. Don’t hesitate to get in touch with us for further assistance. We have accommodating publishing consultants ready to help you. Contact us at info@readersmagnet.com or 1-800-805-0762 today! We are waiting to hear from you.
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