With Google dominating not only the search engine industry but the review sites as well, it makes sense to re-calibrate your marketing strategy. For authors, getting your book in product review sites is a priority. Product reviews, especially Google reviews, carry a lot of weight. Increasing online visibility and online reputation depend a lot on generating positive mentions of your book in reputable review sites.
Of course, it makes perfect sense that the recent survey revealed that 64 percent of consumers go to Google reviews to check on products and services. It is not a coincidence that 21% of the consumers consider Google reviews as their primary basis in searching for local businesses. Google is the number one search engine and they command a far-reaching credibility enabling then to become trustworthy source of reviews and information in general.
For authors, especially self-published ones, landing your book in product review sites such as Trustpilot, Google, ReadersMagnet Review and other relevant sites require careful planning and hard work. Let’s take a look at some of the tactics and solutions you can use in generating more reviews for you product.
The first order of things is to register and sign up in these review sites. For Google, you must first claim your Google My Business profile. If you do not sign, it means you won’t be able to manage your business information. Sign up and optimize your profile by:
- Removing duplicates
- Adding the business names, correct address, and updated contact numbers
- Selecting the right business category and be very specific about it
- Add relevant and quality images
- Familiarize yourself with Google My Business features
Having done this, it’s now time to…
- Ask for a review
- Get your customer email addresses and create newsletters
- Teach and encourage your customers to leave a review
- Respond to the reviews and do it with a personal touch
- Create a landing page in order to encourage more reviews
- Create a link for Google reviews and share it to social media
For authors, it is important that you stay in touch with your readers and update them about other activities related to your book. By establishing rapport, it would be easier for you to request for reviews. You can also post few chapters of your book and invite your contacts and followers on social media to send their reviews. Other mediums for getting Google reviews are book trailers as well as blog articles on relevant topics.
Businesses rely on their products and services in order to get good customer reviews. Authors need to establish reputation and of course share parts or excerpts of their books to book review site whether it’s a Third-Party Book Review or Readers Book Review. In any case, authors are required to be as resourceful as they can be.
It would also help if authors register themselves to independent review sites such as Trustpilot. They can request their audience that instead of leaving reviews and comments to their sites, they can also leave brief reviews to your Trustpilot account. The more Trustpilot reviews you acquire, the better.
There might be too many technicalities and forms involve, but in the end the ultimate goal should be to generate more Google reviews for your book and your brand.
ReadersMagnet offers publishing and book marketing services to authors who want their books to reach the broadest number of the target audience. You can contact ReadersMagnet Self-Publishing at their office number: (619) 354 2643 Toll Free Number: (800) 805 0762 Fax Number: (661) 338 1442 or email them at firstname.lastname@example.org for more details.