Generating Google Reviews for Your Book

With Google dominating not only the search engine industry but the review sites as well, it makes sense to re-calibrate your marketing strategy. For authors, getting your book in product review sites is a priority. Product reviews, especially Google reviews, carry a lot of weight. Increasing online visibility and online reputation depend a lot on generating positive mentions of your book in reputable review sites.

Of course, it makes perfect sense that the recent survey
revealed that 64 percent of consumers go to Google reviews to check on products
and services. It is not a coincidence that 21% of the consumers consider Google
reviews as their primary basis in searching for local businesses. Google is the
number one search engine and they command a far-reaching credibility enabling
then to become trustworthy source of reviews and information in general.

For authors, especially self-published ones, landing your
book in product review sites such as Trustpilot,
Google, ReadersMagnet Review and other relevant sites require careful planning
and hard work. Let’s take a look at some of the tactics and solutions you can
use in generating more reviews for you product.

The first order of things is to register and sign up in these review sites. For Google, you must first claim your Google My Business profile. If you do not sign, it means you won’t be able to manage your business information. Sign up and optimize your profile by:

• Removing duplicates
• Adding the business names, correct address, and
  updated contact numbers
• Selecting the right business category and be
  very specific about it
• Add relevant and quality images
• Familiarize yourself with Google My Business
  features

Having done this, it’s now time to…

• Ask for a review
• Get your customer email addresses and create
  newsletters
• Teach and encourage your customers to leave a
  review
• Respond to the reviews and do it with a personal
  touch
• Create a landing page in order to encourage more
  reviews
• Create a link for Google reviews and share it to
  social media

For authors, it is important that you stay in touch with
your readers and update them about other activities related to your book. By
establishing rapport, it would be easier for you to request for reviews. You
can also post few chapters of your book and invite your contacts and followers
on social media to send their reviews. Other mediums for getting Google reviews
are book trailers as well as blog articles on relevant topics.

Businesses rely on their products and services in order to
get good customer reviews. Authors need to establish reputation and of course
share parts or excerpts of their books to book review site whether it’s a
Third-Party Book Review or Readers Book Review. In any case, authors are
required to be as resourceful as they can be.

It would also help if authors register themselves to
independent review sites such as Trustpilot. They can request their audience
that instead of leaving reviews and comments to their sites, they can also leave
brief reviews to your Trustpilot account. The more Trustpilot reviews you
acquire, the better.

There might be too many technicalities and forms involve,
but in the end the ultimate goal should be to generate more Google reviews for
your book and your brand.

ReadersMagnet offers publishing and book marketing services to authors who want their books to reach the broadest number of the target audience. You can contact ReadersMagnet Self-Publishing at their office number: (619) 354 2643 Toll Free Number: (800) 805 0762 Fax Number: (661) 338 1442 or email them at [email protected] for more details.