For authors, increasing book web traffic to their author website is a daunting task. You have to compete with thousands of other author websites and hundreds of thousands of other sites outside the industry. ReadersMagnet thinks these 11 basic tips can help increase traffic to your author website.
Create a page layout for good user-experience. Good user-experience is what visitors want. While page speed is a must for every site, the page layout is equally important. It defines the website structure. A good page layout is easy to navigate and users can find all the information they are seeking. The easier it is for your visitors to navigate the pages of your website, the longer they are likely to stay and increases the possibility of them returning.
Apply On-Page SEO on each website page. By making sure that SEO tactics are being applied in each of the website pages, you boosting the site’s chances of making it to the top in search engine rankings. SEO tactics include compelling meta-descriptions for each page and creating relevant content your target audience is looking for. Applying SEO tactics to your author’s website can greatly boost site traffic.
Guest Blogging attracts new readers/visitors. Aside from the book and blog articles, authors must also try to guest blog or the practice of writing for other websites with the same niche and interests. Writing for other sites allows authors to not only reach more audiences but also to share juice with other sites. The key is to target sites with high domain authority and traffic.
Use relevant keywords for authors and books. Short-tail and long-tail keywords both have their uses. Short-tail keywords are searched more often. However, because of the search volume, most of them are difficult to rank in search engines. Long-tail keywords, on the other hand, require users to type specific or full names of queries or products. However, today’s users are keen to type specific phrases to search for something online. That is why long-tail keywords are likely to rank in Google and other search engines.
Create more Landing Pages for your website. Landingpages are a free source of traffic to your author website. They contain information that users are seeking. Users prefer direct and easy access to what they need and landing pages are all about that. Landing pages also allow your visitor to make a decision or what we commonly refer to as CTA (call to action). It is this very nature that of landing pages that will attract more traffic to your website.
Invest in creating backlinks on the author’s website. Link building is essential in the campaign to increase traffic and to rise in Google search rankings. Having quality backlinks from reputable businesses or authority in the industry should be the target of every author website. By gathering links from another website, you increase your visibility online as well as establish your reputation as a serious author.
Register in online directories and review sites. Speaking of reputation online, none can boost your reputation more than registering in legitimate online business listings and established business review sites such as Trustpilot and Better Business Bureau.
Link author website to social media platforms. Social media platforms serve as great multipliers. They help increase your website’s online visibility, generating interests which in turn increase web traffic to your website.
Email Sign Up helps increase book web traffic. Newsletters and other updates sent through email is a great way to maintain communication with your target audience. That is why every website should have an Email Sign Up button. Email marketing can be a great tool for marketing your brand and increasing the number of visitors to your site. Just make sure not to overuse it and bombard your followers with emails.
Optimize your free Google My Business listing. Since the goal is to increase book web traffic and Google search rankings, it would make perfect sense that you create an optimized Google My Business listing. Your Google My Business listing links to your website and an optimized listing guarantees 7 times more visits.
Make your site mobile-friendly for site visitors. Again, we go back to the main goal which is pleasant user-experience. Today, most visitors use their mobile devices to search online. Smartphones and tablets are the weapons of choice. In fact, the rise of eBook readers is proof of that. For authors to stay in the game and increase book web traffic to their website, they must ensure that the website is optimized and mobile-friendly.