11 Ways to Increase Book Web Traffic

For many authors, increasing the book web traffic on their website can be a daunting task—something that takes time, effort, and energy. With so much already on their plates, spending time on the activity is quite time-consuming. More than that, authors are also competing with thousands of other author websites in the industry to capture the attention of audiences.

And so, ReadersMagnet provides these 11 basic tips to help increase traffic on an author’s website.

1. Create a User-friendly Page Layout

Visitors want to have a good user experience whenever they visit a website. With that, it’s essential for the author’s website to be a user-friendly space for viewers.

Aside from prioritizing page load speed, the page layout needs to stand out. It defines the website structure. Therefore, authors have to choose a page layout that’s easy to navigate (for users) and manage (for the owner). Information is easily accessible through visible buttons.

If the user can navigate the webpages easily, they will likely stay longer, viewing the product page, blogs, awards, reviews, and other important pages.

2. Apply On-Page SEO on Each Page

By making sure that SEO tactics are being applied on each of the website pages, it is boosting the site’s chances of making it to the top of search engine rankings. When a webpage is on the first page of the search results, it’s an incredible feat for the website.

SEO tactics include creating compelling meta-descriptions for each page and writing relevant content that the website’s target audience seeks. Applying SEO tactics to the author’s website can greatly boost site traffic.

3. Implementing Guest Blogging

To attract readers and more visitors, it is encouraged to implement guest blogging. So, what is guest blogging?

Also known as guest posting, this marketing strategy involves someone else writing and publishing a blog on a website other than their own. So, a guest writer is invited to have their articles added to the website. Or it’s the other way around. This arrangement exposes both parties: the website owner receives content, and the writer gains new audiences.

Authors can write pieces for other websites, especially the ones with high domain authority. On the other hand, authors can collaborate with other people to have their articles posted on the website.

4. Using Relevant Keywords

When building the website, the added or chosen keywords should be relevant to the author and their book(s).

Short-tail and long-tail keywords both have their uses. Short-tail keywords are searched more often. However, due to high search volume, most of them are difficult to rank in search engines. Long-tail keywords, on the other hand, require users to type specific or full names of queries or products.

Today’s users are keen to type specific phrases when searching online. That is why long-tail keywords are likely to rank in Google and other search engines.

5. Crafting Many Landing Pages

Landing pages are a free source of traffic to an author’s website. They contain information that users are seeking. For instance, if the website’s focus is on gardening, there should be landing pages about flowers, types of garden tools, and other useful information.

Users prefer direct, easy access to what they need, and landing pages are all about that. Landing pages also encourage visitors to make a decision, typically through a CTA (call to action)—grab a copy, follow the page, or buy the product. It is this very nature that of landing pages that will attract more traffic to the website.

6. Invest in Backlinks

Link building is essential in the campaign to increase traffic. Importantly, it helps the website improve in Google search rankings. So, what happens here?

A backlink is also known as an inbound link or incoming link. This is a link that comes from another website. They are considered citations or resources that support a claim, verify a statement, and redirect to another source.

And so, having quality backlinks from reputable businesses or industry authorities should be the target of every author’s website. Search engines view backlinks as endorsements. Therefore, sites with more high-quality backlinks tend to rank higher in search results.

7. Register in Online Directories and Review Sites

Speaking of online reputation, nothing can boost it more than registering with legitimate online business listings and established business review sites such as Trustpilot and the Better Business Bureau.

Reviews coming from these sample websites are trusted by the public. These are genuine, honest comments about the business or entity. Authors need to bank on positive reviews to ensure that their books are promoted.      

8. Connecting to Social Media Platforms

Social media platforms serve as great multipliers, as different applications reach various audiences. These tools help increase an author’s website’s online visibility, generating interest and, in turn, increasing web traffic to the site.

Posts on the website can be shared on social media pages. And so, these materials can be rewritten or restructured, whichever works best.

9. Adding Email Sign Up

Newsletters sent through email are a fantastic way to maintain communication with the target audience. The updates keep fans engaged and excited about new content, ideas, or projects.

That is why every website should have an Email Sign Up button. Email marketing can be a great tool for promoting the author’s brand and increasing visitor traffic to the site. As a reminder, authors should not overuse the emailing power and bombard followers with hundreds of emails in a short timeframe.

10. Optimizing Google My Business Listing

Since the goal is to increase website traffic and Google search rankings, it makes perfect sense to create an optimized Google My Business (GMB) listing.

An author’s Google My Business listing  can be linked to the author’s official website and even social media pages. This is also an excellent avenue to showcase details about the author.

11. Making a Mobile-friendly Site

Besides ensuring that the website looks organized, clean, and manageable, the mobile version should also be the same. So, authors should also invest in ensuring that the mobile version of the website is smooth flowing.

Smartphones and tablets are popular among audiences, so authors need to be ready to accommodate different screens.

WTO with ReadersMagnet

ReadersMagnet provides Web Traffic Optimization services that drive traffic to the author’s site and ensure they are found online. Contact us today!