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5 Common Misconceptions about Online Marketing

5 Common Misconceptions about Online Marketing

Like many small business owners and entrepreneurs, authors are hesitant to invest in online marketing. A fair amount of confusion arises among them when they ask “What is online marketing?” Not only do they get confused by the term, but also they couldn’t think it...

Advantages and Disadvantages of Using PayPal

Advantages and Disadvantages of Using PayPal

Of book purchases and e-commerce The Internet impacts the book industry and readers as a whole. It affects the business of bricks-and-mortar book retailers and changes the purchase habits of readers. Bookstore sales slowly decline due to the growing popularity of...

Breaking the Myths of Online Marketing

Breaking the Myths of Online Marketing

When it comes to book promotion, online marketing is the way to go for authors who want to make it big. Whether they sign up with a publishing firm or go self-published, novice and struggling authors can compete alongside established authors and give them a run for...

Your Page isn’t Just Page that People Can Tear Apart

Your Page isn’t Just Page that People Can Tear Apart

The opportunities of the Internet Thanks to e-commerce, it has become possible for authors to sell and market their books without the backing of major retailers and celebrities. It helps authors maximize the potentials of the Internet in reaching potential readers,...

Web Press Release: The Best Online Exposure

Web Press Release: The Best Online Exposure

Think only SMEs and corporations should do press releases? You’re wrong. Even authors, given their vast writing capabilities, do – and should – write press releases. Wouldn’t it be a good idea for authors to become their own PR for a while? But should authors bother...

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