Every serious author needs his or her base of operations. For some, it’s a small office or a personal study where he or she spends his or her writing hours. It is where you conduct business and other activities related to your work as an author. But the modern author is not limited to offline transactions. Nowadays, everything is also done online. Hence, you need an online personal space in the form of an author website.
An author website will serve as your base for all your publishing and marketing operations online. Once your book is done, you will have to showcase it to your target audience and to the general public including the online population. Your dynamic website will serve both as office and your display centre as well. But more than that, your author website is a personal space where visitors have the chance to get to know more about you and your work, your journey as an author, and a venue for further interaction with your readers and potential customers. Through your autobiography, portfolio, contacts, and events page people will have an overview about you and the brand you are representing. Indeed, a dynamic website is an essential aspect of every author’s career.
But what composes a dynamic author website? It is important to remember that your website, just like any other website, needs to perform, inform, as well as to engage and respond. We can talk endlessly about coming up with a really attractive, efficient, and cost-effective website but for now, let’s confine our topic to the basic components of an author website. An author website has the same features most sites do but with specific contents.
About
This is where you introduce yourself and the site to your audience. The About page should not only feature your autobiography but also your personal story and your journey as an author. Make sure you present yourself well.
Contact
Some people take this part for granted by placing their contacts at the bottom. Your goal is to find and engage with the broadest number of target audience. Make sure to place your contact tab specifically in the top main menu.
Email Sign Ups
Start building up your fan base by having an Email Sign Up or Updates tab in your dynamic website. Collecting email subscribers will certainly help spread the latest updates and releases in your site thus increasing your online visibility.
Products/Services
This is the reason you’re coming up with a website in the first place. Your Product/Services page should feature mainly about your main product which is your book. Don’t forget to display a large cover photo of your masterpiece as well as purchase link options and other important details or information about your book.
News/Blogs/Events
Another important part of your website is the news and events section. This is where you post your blogs and the latest news and updates. This is where you inform your audience of your upcoming events and all future engagements.
FAQs and Testimonials
FAQs and Testimonials allow your audience to engage with you socially online. You’d be surprised to learn that testimonials and positive comments will not only increase your online visibility but also cement your reputation as a serious writer.
Social Media/Links/Extras
Get your audience to follow you on social media where you are most active. Write creative blogs to further promote your brand and engage your audience. Provide links for your readers to follow. Include press kits and other stuff in your site.
An author website is a unique promotional tool. It’s a promotional tool that will house your other online marketing materials and all your other marketing efforts. By starting a dynamic website, you are laying the foundations for your online marketing campaign. It’s a basic strategy of making camp before launching your campaign.
ReadersMagnet Dynamic Website is one of the marketing services we offer to help authors mount up a comprehensive online marketing campaign through a dynamic author website. Contact us at 1-800-805-0762 | 619-354-2643 or email info@beta.readersmagnet.com
I have an existing website and would only like to make a few changes. Can you still help me with this?
I’m pretty sure they will only make edits depending on your preference. Have you tried contacting them about it?